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WTF are frequency caps?


Advert-supported streaming audiences complain about being besieged by the same ads over and over. This streaming advert overexposure difficulty has additionally aggravated advertisers that need their campaigns to draw prospects, not annoy them.

But it surely’s not like there aren’t guardrails obtainable for advertisers and streaming providers to rein how typically somebody is uncovered to a given advert. Streaming providers like Hulu have frequency caps in place, whereas advertisers are capable of institute their very own limits on advert exposures. That being mentioned, frequency administration for streaming promoting isn’t so easy, as lined within the video above.

WTF are frequency caps?



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