What Links to Use in Your Affiliate Marketing Emails

What Links to Use in Your Affiliate Marketing Emails

Picture by Javier Allegue Barros on Unsplash

This text relies on ProBlogger Podcast 107.

This query is available in from Scott who asks, “I wish to attempt my hand at some affiliate promotions and have chosen an e-book to advertise. I’ve heard you say that your affiliate promotions work finest whenever you e mail your checklist, however I’m questioning if I ought to e mail that affiliate hyperlink or ought to I ship them to my very own weblog the place I overview the e-book? I’d love your steerage – how do you promote an affiliate product?

It is a nice query from Scott and I wish to sort out it at the moment, supplying you with a couple of insights into when it’s best to do every of the choices that Scott mentions.

What’s an affiliate promotion?

For those who’re questioning “What’s an affiliate promotion?” then take a look at my article on 12 Tips for Affiliate Marketing which provides you an excellent introduction. Affiliate marketing online is the commonest approach that our readers on ProBlogger inform us that they’re earning profits; it’s certainly one of my main earnings sources and it’s a income stream I like to recommend you contemplate as certainly one of your first should you’re eager about monetizing your weblog. 

Maybe the only approach to clarify affiliate internet marketing is that you simply as a writer are rewarded for selling one other enterprise’s services or products, by paying you a fee when somebody follows a hyperlink in your weblog to their website the place they then purchase one thing. 


What Hyperlinks to Use in Your Emails?

At the moment, I wish to discuss the place the hyperlinks ought to level to whenever you ship an e mail to your checklist selling an affiliate product.

For those who’re sending an e mail out to your checklist, selling an affiliate product, do you:

a) Ship out the affiliate hyperlink linking on to the product creator’s gross sales web page or

b) Write a publish about that product, put it in your weblog, and use that hyperlink in your e mail?

There are some good causes for taking both method. 


Affiliate Hyperlink direct to Gross sales Web page

The rationale that you’d think about using the affiliate hyperlink, linking on to the gross sales web page of the product that you simply’re selling is:

  1. It will get your reader nearer to them hitting the add to cart button quicker. It removes a click on should you like. For those who’re sending folks instantly out of your e mail to the product gross sales web page, you’re sending them straight there with out having a center web page in the way in which. That all the time will increase the probabilities of them placing that product in a cart and trying out. Job accomplished.
  2. When the gross sales web page is sweet – well-designed and properly optimized, and has good calls to motion – it’s extra more likely to convert, so your job is to get your reader/potential purchaser to the gross sales web page.
    If we don’t must do an entire heap of pre-selling within the e mail that we’re sending out. If we’re sending out an e mail and we simply suppose the gross sales web page sells itself, sells the product itself, then in all probability we’ll simply do a comparatively brief e mail and say, “Look, you may get all the small print right here,” after which give them the hyperlink.
    An instance of this is able to be final 12 months. We do a ‘Twelve Days of Christmas’ marketing campaign on Digital Images College yearly. As one of many promotions we had been doing throughout that 12 days, we had been selling a course which we had promoted prior to now, we knew it transformed with our viewers, and the gross sales web page was simply improbable. The gross sales web page had an important video on it, it had a well-written copy, it actually offered the product properly. We knew it was an excellent match for our readers, we knew that each one we needed to do is to get our readers to see that web page, and there was a fairly good proportion of them who’re going to purchase that product.I had no hesitation, in any respect, in linking on to that gross sales web page. There was no have to put a hyperlink to a weblog publish that then defined what the product was and the whole lot as a result of the gross sales web page itself did such an excellent job. That is my perfect. That is what I wish to do each time I promote a product, I wish to get folks to the touchdown web page. 
  3. Or, if we do the pre-selling within the e mail itself and there’s not way more to transform and we will direct the purchasers straight to the gross sales web page


Hyperlink to Your Personal Weblog

There are occasions when it’s best to contemplate not sending folks on to that touchdown web page and sending them to another vacation spot, ideally your individual weblog:

  1. For those who’re selling a product that has a gross sales web page that you simply don’t actually suppose does an important job of promoting the product.
    InstanceI’m not going to call the product, however I can suppose again to a product a couple of years in the past that I promoted on Digital Images College. It was an e-book. The e-book was nice, it was a extremely good match for our viewers, the product itself was excellent for our viewers, however the one who’d written the e-book was a greater e-book author than they had been a marketer.As I checked out their touchdown web page, I used to be like, “No, I’m unsure that this web page goes to actually promote this product very properly. I would have to pre-sell the product a bit bit extra.” As a substitute of sending my readers to the touchdown web page, I wrote a overview of the product on my weblog. That overview acted as a touchdown web page in and of itself. Within the overview, I talked about whom the product could be nice for, what it was about, I ran by a few of the sections of the e-book. I believe I even used a screenshot or two from the e-book with the permission of the creator. I confirmed the desk of contents and I actually talked concerning the execs and cons of the ebook (naturally, there have been extra execs than there have been cons).This overview publish acted as a touchdown web page and was a testimonial of types as properly. By the point folks clicked the affiliate hyperlink to go to the gross sales web page, they had been prepared to purchase. The touchdown web page itself didn’t have to persuade them an entire heap. If something, it in all probability would unconvince them as a result of it wasn’t one of the best design, however hopefully, my overview warmed them up sufficient to purchase that product that they didn’t actually pay an entire heap of consideration to the touchdown web page itself.
  2.  For those who suppose a overview itself may assist to promote the product.
    Typically, the gross sales web page is sweet, however you continue to suppose your readers will reply higher in the event that they hear you actually speak in-depth about that product. That is one thing that I’ve accomplished a bit bit on ProBlogger through the years, the place I would do a walk-through of how I take advantage of a device that I’m utilizing on ProBlogger that I’m additionally an affiliate for.Now, the rationale I might do this as a substitute of sending them on to the affiliate hyperlink is I believe that illustrating the product and the way I take advantage of it’s really going to reinforce the possibilities that they may purchase it as properly. This is usually a actually good approach to promote an affiliate product. This exhibits that you simply genuinely use the product and provides your readers some recommendations on tips on how to use it themselves, which shall be useful to them.
  3. For those who’re going to advertise that product over a time frame with quite a few completely different emailsIf I’m selling a course, a software program, and even an e-book that I believe is actually good, I would do a multi-pronged marketing campaign promotion.
    That is the place as a substitute of simply sending them an e mail and saying, “Purchase this product. It is a actually nice product,” I would ship them two or three emails over two or three weeks. Every e mail could have a distinct method to it.
    1. First E mail: Broadcasts the product and the deal for my viewers.
      I all the time do attempt to get some unique offers for my readers. That e mail could be, “Right here’s this e-book. I’ve organized 50% off for you and this bonus.” That could be all I actually do in that e-book. I would discuss what it’s, in fact, and a few options of it however that’s about it.
    2. Second E mail (per week later): “Right here’s a overview of this product.”
      They’ve already heard about this product and lots of people will in all probability have already purchased it – our fast-acting readers, the individuals who purchase the whole lot that we advocate as a result of they belief us. However then there’ll be one other phase of readers who wish to know a bit extra. They wish to hear some execs and cons, they wish to weigh it up, they usually wish to see it in motion maybe.
      1. Alternatively, we interview the creator of that product and publish that as a weblog publish 
      2. Or we get the creator of that e-book or the creator of that product to put in writing a visitor publish and put that on the weblogThe second e mail may simply hyperlink on to that overview, interview, or visitor publish or it would do each. It would say, “Hey, only a reminder, right here’s this product we’re recommending. It’s a deal for you. You may also wish to learn our overview of it.” That e mail might need each hyperlinks for these individuals who simply belief your advice and for individuals who wish to know a bit bit extra.
    3. Third E mail (week three): final likelihood reminder
      Eg. “Forty-eight hours to go earlier than this deal ends.” That, once more, would hyperlink on to the touchdown web page.

You possibly can see there {that a} multi-pronged marketing campaign goes to speak various things over time and there’s a time and a spot for linking to completely different locations inside that marketing campaign.

In Abstract 

For me, it’s actually about trying on the product, trying on the touchdown web page that you simply’re given as an affiliate, and work out whether or not that touchdown web page goes to promote that product properly to your viewers or whether or not you, getting concerned within the center and including that additional click on into the method—which is dangerous in some methods—whether or not that’s price it. If that additional click on goes to extend the probabilities of folks shopping for that product, then I positively suppose including that additional clicking will be worthwhile.

Ideally, you need as few clicks as attainable between whenever you ship your e mail and after they hit “Buy”, however typically, that additional click on will actually assist to place your readers in a extra seemingly place to make that buy.


NOTE: Hyperlink cloaking

One other essential factor I ought to point out about affiliate hyperlinks is that you should utilize your individual hyperlink cloaking service to:

  1. Shorten the URL (some affiliate hyperlinks are very lengthy and ugly)
  2. Rebrand the affiliate hyperlink so it seems extra reliable
  3. Observe affiliate clicks your self

Hyperlink cloaking providers:


Genius link

Examples: is that this hyperlink cloaked utilizing Bitly is that this hyperlink cloaked utilizing Genius Hyperlink


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