VGTV, PinkNews and are finalists for this year’s Digiday Media Awards Europe

This yr’s Digiday Media Awards Europe finalists proved that video continues to be a robust medium for manufacturers to make use of. All through the entries, it was additionally evident that ad-tech platforms are making a splash and that digital product innovation is rising. 

VGTV has secured a number of nominations amongst this yr’s entries, together with Greatest Digital Product Innovation, Greatest Subscription or Membership Product, and Greatest Use of Video. 

The media firm’s nomination for Most Engaged Neighborhood showcases its experience and variety. VGTV produces video for VG, the largest newspaper in Norway, and it needed to pivot when it recognized a scarcity of well-produced content material for Gen Z audiences. VGTV employed influencer Linnéa Myhre to profile its subsequent massive leisure podcast. Linnéa dove into Norway’s juiciest celeb tales, providing evaluation in an intriguing true-crime model. VGTV then used the podcast’s success to launch a coffee-table guide with additional materials from the podcast, reminiscent of uncut scripts. Then VGTV launched a TV collection with Linnéa documenting the big affect bloggers can wield. This collaboration helped VGTV join with a brand new viewers and strengthen consciousness of VGTV. 

Along with VGTV’s podcast work with Linnéa, it additionally produced a males’s well being podcast that earned the video workforce a nomination for Greatest Podcast. The ‘How are you, man?’ podcast was launched to encourage males to raised talk with one another about their emotions. Evaluating a scarcity of content material on males’s psychological well being inside the podcast area, VGTV enlisted former skilled hockey participant Erik Follestad to host the podcast and interview different males about their interior lives whereas exploring his personal. VGTV’s selection of getting a nonprofessional man host — somewhat than a psychologist or therapist — helped listeners relate and join with the podcast, leading to over 1.5 million downloads. 

When it got here to the Greatest Advert Tech Platform, was a transparent standout. As extra firms enter the gaming area, expertise reminiscent of Anzu has turn into important. Anzu’s progressive advert tech platform blends non-intrusive in-game model advertisements straight into the gameplay, showing on 3D in-game objects in locations the place individuals would anticipate finding them in the actual world. With such platforms, advertisers can attain 3 billion gamers in a non-intrusive method, and builders can monetize titles to reinforce the gameplay expertise.  

PinkNews was one other workforce to garner a number of nominations this yr, together with Publishing Govt of the 12 months. PinkNews was additionally a standout for Greatest Use of Video for its Snapchat Present, ‘The Queer Catch-up.’ Because the world’s most-watched and skim LGBTQ+ media model, PinkNews needed to extend viewership to proceed spreading positivity and enhance the publicity of constructive LGBTQ+ tales on the Snapchat platform. In 2021, PinkNews grew the viewers and subscriber base for ‘The Queer Catch-Up’ exponentially, reaching greater than 650,000 subscribers. 

On high of this, PinkNews additionally obtained a nomination for Editorial Workforce of the 12 months for its protection of World AIDS Day, difficult stereotypes round dwelling with HIV/AIDS whereas calling for the federal government to step up its efforts to eradicate transmission. PinkNews additionally delivered unparalleled protection of transgender points, reporting on the first-ever transgender civil rights case to make it to the UK Supreme Courtroom. The media model’s protection of the Taliban takeover of Afghanistan additionally shed a singular gentle on the plight of LGBTQ+ individuals following the regime change. PinkNews continued to cater to its loyal readers by giving them detailed evaluation, correct reporting, partaking tales and complete protection of LGBTQ+ points. 

All in all, 2022 confirmed that video stays an important method for firms to hook up with and develop their audiences. As extra firms dive into what their audiences wish to see, they’re seeing progress that’s propelling them into the long run.  

See the entire checklist of finalists under.

Advert Operations Workforce of the 12 months
Hearst UK Advert Operations Workforce
New York Instances Promoting
POLITICO Europe – Advert Operations workforce of the yr
The Ozone Challenge’s Writer Operations workforce

Greatest Advert Tech Platform – the world’s most superior in-game promoting resolution
Nano Interactive & UK Authorities – Utilizing Intent concentrating on to guarantee the British public that the vaccine is secure
Outbrain – Launch of Smartlogic
Teads – The International Media Platform

Greatest Model Launch/Occasion
Information Stay: The Instances CEO Summit
The Economist Group

Greatest Model Partnership
Hearst UK’s Cosmopolitan HomeMade x NatWest
Worldwide Paralympic Committee & Allianz
Norwegian Directorate of Well being & VG-lista 2021 – Discovering the long run collectively, that is what the youth have learnt throughout the pandemic.
Otrium, AMPC and Partnerize: Affiliate Channel Success

Greatest Branded Content material Program
Haymarket Automotive Studio: Audi e-tron & Autocar Electrical
Haymarket Automotive Studio: BMW UK & Autocar Motorsport
Hearst UK’s Ladies’s Well being x Underneath Armour: It Begins with a Bra
Information UK & Google: The Funday Instances

Greatest Content material Studio
CNNIC Create
Think about Studio at Instant Media Co
POLITICO Studio – POLITICO Europe’s in-house artistic company
TheSoul Publishing

Greatest Contextual Concentrating on Providing
Contextual Concentrating on at Precision and Scale – by Integral Advert Science
Information UK: Nucleus Emotional Concentrating on
Verity: Subtle Contextual Concentrating on

Greatest Customized Promoting
TOTO – Voetbalzone widget
Havas Media International
Havas Play
How Tennis Consultants’ Affect Proves an Ace for ASICS on the Partnerize Platform
Trekpleister – Greenhouse Group – Stocard

Greatest Digital Product Innovation
Mediahub UK – Launch of Mediahub ARC
Nova TV & Cobe Osijek – cell app
Outbrain’s Smartlogic
rankingCoach FREE & rankingCoach 360
TV information workforce, VG
Xaxis, Wavemaker & Finecast: Growing video affect for Hill’s Pet Vitamin

Greatest First-Get together Information Technique
Information UK: Nucleus Information Platform
Unlocking Actionable Insights and Dispelling Legacy Myths by way of Information Science and Cloud Information Lake: Gerber Life Insurance coverage + DELVE

Greatest E-newsletter
The Telegraph – The Entrance Web page E-newsletter

Greatest Podcast
90min – Soccer Americana
ITV Information
The Economist Group
VGTV, How are you, man? – A special podcast on males’s psychological well being

Greatest Writer Platform
Nova TV & Cobe Osijek – cell app
optAd360 AI Engine
Companion Recruitment Capabilities Show That Partnerize is Altering the Recreation for Entrepreneurs
Publish Lab for Labrador CMS
ShowHeroes Group – ShowHeroes PLAY
The Ozone Challenge – the platform for premium publishers

Greatest Income Diversification Technique
Home Lovely, Hearst UK
The Economist Group

Greatest Website Design
Bustle UK
CNN Create and Samsung
MAIA and DVTK – Launch of MAIA

Greatest Story
ITV Information

Greatest Subscription or Membership Product

Greatest Use of Social
Havas Play
Social Chain & Amazon Prime Video UK – Simply So You Know
TheSoul Publishing – 5 hours of crafts
VGTV, How are you, man? – A special podcast on males’s psychological well being

Greatest Use of Video
Economist Movies
M&S Meals Romford Boys Charity Single Marketing campaign – Scale and Suitability with TikTok & Zefr
PinkNews – The Queer Catch-up
Samsung & T Model, the content material studio of New York Instances Promoting
Social Chain & Amazon Prime Video – Simply So You Know
TheSoul Publishing
TV information workforce, VG

Greatest Video Marketing campaign
Social Chain & Amazon Prime Video UK – Simply So You Know

Editorial Workforce of the 12 months
Bustle UK

Journalist of the 12 months 
Daniel Hewitt, ITV Information
Paul Model, ITV Information

Most Engaged Neighborhood
Area Media
Will Media

Writer of the 12 months
Hearst UK
ITV Information

Publishing Govt of the 12 months
PinkNews – Sarah Watson, Director of Product


VGTV, PinkNews and are finalists for this year’s Digiday Media Awards Europe

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