The Ultimate Guide to Content That Works [2023]

For those who’re focused on running a blog, you’ve in all probability seen loads of case research with screenshots of loopy income numbers from blogs.

You see screenshots like this one:

blogging income growth example


… and this one:


Which makes you assume beginning a weblog is a good suggestion … and it’s!

However making a living from running a blog takes time, fairly a little bit of effort, and most significantly, an efficient technique.

Running a blog for newbies

It solely takes about quarter-hour to arrange a weblog, however it may well take years to make cash from it.

For those who’ve ever seen blogs that seem to revenue immediately, it’s normally as a result of the one that began the weblog already had a considerable following or private model. When that’s the case, they’ll direct their present viewers to their new weblog and shortly develop their readership. 

For everybody else, this information will present you methods to arrange a weblog positioned to make cash, in addition to methods to craft a technique that results in sustainable progress.

Discover a area of interest on your running a blog

Step one is to resolve in your area of interest. There are two key gadgets when deciding on a distinct segment:

  • It needs to be one thing you’re obsessed with.
  • It’s confirmed to make cash.

Let’s deal with the primary level now.

For those who begin a meals weblog however don’t get pleasure from cooking or baking, running a blog on that topic will likely be similar to some other job you don’t get pleasure from.

The area of interest you choose is an {industry} you’ll have to construct relationships in, and with out pure curiosity in regards to the topic, you probably received’t have the perception and experience of those that love the topic.

The second level is to …

Select a distinct segment that has already confirmed itself worthwhile

That is essential as a result of if you choose an obscure area of interest, you probably received’t be capable of develop a big sufficient viewers to make your weblog interesting to sponsors or drive income with Adsense.

Moreover, when you provide merchandise, you received’t be capable of promote massive portions as a result of your viewers will likely be very particular and small.

Due to this fact, when you could also be drawn to much less aggressive niches, getting into a extra aggressive area of interest provides you the safety {that a} vast viewers enjoys the topic.

A extra aggressive area of interest also can might be helpful for relationship-building that may assist develop your running a blog mission extra shortly.

As well as, you possibly can glean inspiration from opponents by analyzing advertising campaigns they carried out that labored and didn’t work, somewhat than experimenting by yourself.

So, how do you resolve if a distinct segment has sufficient competitors?

Easy. Simply Google the area of interest you’re focused on and connect “weblog” to the top of it:

blogging search results

Then take the highest URL (on this case and put it right into a free device like Ubersuggest.

This will provide you with an outline of the full site visitors that the weblog generates.

Ideally, you wish to see that the highest end result has not less than 100,000 guests. The baking area of interest, due to this fact, passes the check.

Digital Commerce Companions is the company division of Copyblogger, and we specialise in delivering focused natural site visitors for rising digital companies.


Arrange your weblog

The following step is to arrange your weblog. Throughout this part, you’ll:

  • Choose a internet hosting platform.
  • Choose a site identify.
  • Set up your theme and design. is a superb choice to create your web site. (Be aware that there’s additionally, so make certain you’re utilizing the .org model.) 

Whereas Wix or Squarespace could appear slightly extra user-friendly at first look, they’ve restricted search engine marketing (SEO) choices, which signifies that you’ll probably need to migrate your web site to finally.

Not solely is a website migration a problem, however you may additionally lose site visitors and Google rankings, so it’s finest to start out with 

Select the proper internet hosting plan

Due to this fact, when you’ve chosen, you’ll have to pick out a internet hosting plan. A internet hosting plan is actually what makes your weblog accessible to individuals on the internet.

The host you select has a big impact on the well-being of your web site as it may well affect:

  • Whether or not or not your web site will get hacked
  • The pace of your website (which is crucial to search engine marketing)
  • The downtime of your web site (what number of and the way lengthy outages in your web site happen)

Whereas there are a number of various internet hosting choices obtainable, you can begin looking the next:

These hosts are inclined to have nice uptime, safety, and help, which makes them excellent for internet hosting your weblog.

Select your area identify

After getting a bunch, you possibly can select a site identify and buy it via your host. As you select a site identify, make sure that it:

  • Is straightforward to pronounce
  • Is comparatively brief (beneath 20 characters)
  • Makes use of a typical prime degree area (akin to .com or .web)
  • Accommodates solely letters (no hyphens, underscores, and so forth.)
  • It isn’t trademarked (If it’s too much like one other area, you may land in authorized hassle.)

For those who get actually caught, you possibly can all the time use a domain generator for inspiration.

When you’ve selected a site identify, you should buy it via your internet hosting supplier. 

The following step is to get your web site up and working. Making your web site stay normally varies based mostly on the internet hosting supplier you’ve chosen.

For instance, Bluehost lets you arrange the naked bones of your web site inside their platform. 


For those who don’t wish to cope with the trouble, you possibly can merely rent somebody on Upwork to do it for you.

Simply give them the area identify, inform them you need it constructed on, and allow them to know which of the 4 internet hosting suppliers above you wish to use.

In whole, this entire course of ought to take about half an hour. As soon as your web site is stay, be sure you have an About web page, dwelling web page, and weblog web page arrange.

After getting these, it’s time to start out creating content material.

Generate concepts on your running a blog

Sadly, readers don’t magically seem. And with out an viewers, it will likely be just about unimaginable to make cash out of your weblog, as the worth of a weblog is the eye it receives.

So, how do you discover readers?

The hot button is to reverse engineer that query. As an alternative of desirous about methods to get individuals to your weblog, take into consideration what your target market searches for on the web. 

For instance, when you’re making a journey weblog, lots of people are in all probability looking for issues like:

  • Day journey concepts in The Black Forest, Germany
  • How one can pack for a winter trip in Sweden
  • What’s the finest meals to attempt in France

As you possibly can see, merely running a blog about your personal adventures received’t generate any preliminary site visitors as a result of that wouldn’t reply burning questions your readers have.

Positive, you possibly can embrace random issues that occurred in your adventures, however when you don’t have any informational suggestions and methods, your weblog received’t generate many guests.

So, how are you going to uncover sizzling matters your viewers desires to examine?

There are just a few totally different strategies:

  • Boards (both industry-specific or Quora, Reddit, and so forth.)
  • Competitor evaluation
  • Key phrase analysis


If somebody has a query and might’t discover a solution to it on Google, they’ll in all probability ask it in a discussion board.

Listed below are just a few concepts from Quora for the journey area of interest. For instance, you may put collectively a weblog submit on excellent clothes for varied elements of Germany.

blogging forums

One other excellent spot to verify that’s extra industry-specific is likely to be Tripadvisor.

For instance, you may flip this query into a beautiful submit like “10 Issues to Do in Colorado for {Couples} Who Don’t Need to Ski.”


Competitor evaluation

One other factor you possibly can attempt is aggressive evaluation. It’s a brilliant easy method to uncover what weblog posts (or different content material) at the moment deliver probably the most site visitors on your opponents. 

The hot button is to first discover different smaller blogs in your area of interest. It is because you received’t be capable of compete along with your largest opponents proper off the bat, so when you copy the technique that works for them, it in all probability received’t be just right for you.

Be aware that “smaller opponents” means opponents in your area of interest that generate lower than 5,000 visits per thirty days and have a site authority of lower than 20. (In a second, you’ll see how you’ll find what number of month-to-month guests a web site receives and the area authority rating.)

So, how do you truly discover smaller opponents?

As bigger opponents are inclined to dominate search outcomes, the important thing to discovering your smaller opponents is to area of interest down your search.

For instance, when you plan to have a vegan meals weblog, seek for one thing very particular like “mother vegan baking weblog.”

You’ll discover that the top-ranking end result for “vegan weblog” has natural month-to-month site visitors of greater than 670,000 guests and has a site authority of 61:

… whereas the top-ranking end result for “mother vegan baking weblog” is: 

From there, you possibly can lookup the matters of their most profitable weblog posts. 

Ahrefs is comparatively costly ($99 per thirty days), however it offers all of the search engine marketing/content material advertising info you’ll want throughout your journey as a blogger and also you’ll probably end up utilizing it continually.

Due to this fact, after you have Ahrefs, you possibly can take the URL of the small competitor and put it within the dashboard. 

From there, click on on “High pages” beneath “Natural search.”

When you see their prime pages, you’ll establish some phrases that aren’t too aggressive. (That’s why it’s essential to research opponents with low area authorities, as your content material could possibly be in direct competitors with them.) 

For instance, you possibly can see that “vegan raspberry muffins” is certainly one of their prime pages.

So when you create a fair higher web page about vegan raspberry muffins, it’s best to simply be capable of begin incomes some related focused site visitors. (Beneath we’ll go over what a “higher web page” entails.)

Key phrase analysis

Lastly, when you’re actually caught and might’t consider any concepts, you can too use Ahrefs to do easy key phrase analysis: Sort in a generic key phrase after which click on on “Having identical phrases.”   

keyword phrases for blogging

Then, filter the KD (key phrase problem) to be 0-15. This may be sure that the key phrases you’re creating content material round aren’t too troublesome. 


Slender down your running a blog matters

For those who already used key phrase analysis for the ideation step, you possibly can skip this step.

Nonetheless, when you used concepts from boards or competitor evaluation, it’s essential to now slim down your subject to make sure your key phrases have low difficulties. 

Return to your key phrase analysis

Once more, that is one thing that you are able to do in a device like Ahrefs by getting into the key phrases of your chosen subject within the Key phrase Explorer tab.

For instance, when you discovered a running a blog subject like “what to do in Vail in addition to ski,” you’ll see that it has a comparatively low key phrase problem. (Don’t fear that it solely has 30 month-to-month searches. For now you’ll simply goal low problem key phrases.)

Due to this fact, it is a nice key phrase to focus on.

Nonetheless, you might discover that some key phrases don’t have any search quantity. For instance, when you kind “issues to do in Colorado in addition to snowboarding,” you’ll discover that there isn’t any search quantity.

As an alternative, Google the key phrase “issues to do in Colorado in addition to snowboarding,” after which take the highest URL, put it into Ahrefs, after which click on “Natural key phrases.”

From there, you’ll see a listing of key phrases related to the subject you wish to write about:

keyword research for blogging

Plan your content material define and write a weblog submit

When you’ve brainstormed just a few totally different weblog submit concepts, the following step is to put in writing your content material. 

Success as a blogger closely will depend on your search engine rankings, so take a look at the subject’s competitors earlier than writing your submit.

For instance, when you determined to put in writing a information about hut-to-hut mountaineering in Switzerland, Google “hut-to-hut mountaineering in Switzerland” and analyze the highest competing posts.

Particularly, take a look at the typical phrase rely and total structure and design.

For instance, when you see that the top-ranking posts are all listing posts and have a median phrase rely of round 2,000 phrases, your running a blog will in all probability should be someplace in that ballpark.

Nonetheless, if the highest few outcomes are largely photos and only a few hundred phrases (for instance, a recipe submit), writing a 2,000-word weblog submit might not be the perfect person expertise and will truly hurt your rankings. 

Serve a selected viewers

Google’s aim is to serve up the perfect outcomes, so in case your weblog submit lacks depth on an in depth subject or is just too detailed on a subject that requires a fast response, your rankings will endure.

When you’ve executed some analysis on what sort of expertise the person is on the lookout for (image-based submit vs. listing submit vs. final information, and so forth.) take into consideration what you are able to do to make your submit even higher than the competitors’s submit.

Don’t overlook to review headline writing and discover ways to write a weblog submit introduction.

Right here’s a fast running a blog lesson from Copyblogger’s Editor-in-Chief Stefanie Flaxman.

Enhance your load time 

In case your web page hundreds too slowly, readers will depart the web page (bounce), which tells Google your end result was unsatisfactory.

Recipe posts are infamous for having poor load instances. Due to this fact, you possibly can verify your load time with a device like PageSpeed Insights (after the submit is printed). Then you possibly can rent somebody on Upwork to make any changes to enhance your load time.

Ensure that a submit hundreds shortly on each desktop and cellular units. Google has a mobile-first indexing coverage, which means they choose your web site on the cellular model somewhat than the desktop model.

Enhance scannability

Once more, numerous recipes present a poor person expertise as a result of they pressure you to scroll to the top of the web page to see the recipe.

This results in the next bounce price, which negatively impacts your rankings. As well as, in case you have numerous textual content, break it up with subheadings, photos, bullet factors, and summaries/key findings on the finish of every passage.

For instance, discover how a lot simpler the submit with photos and bolded factors is to learn versus the one which’s simply textual content?

blogging formatting example

Present extra depth along with your running a blog (when applicable)

The most effective methods to outrank the competitors for informational key phrases is to fill in any gaps that they could have missed of their content material.

For instance, let’s say you’re writing an final information to backpacking in Switzerland. For those who discover that no person else mentions particular snacks to deliver, be sure you embrace a piece on it. 

Nonetheless, it’s essential so as to add depth provided that it offers extra worth to the reader. In any other case, merely writing an extended submit may truly deter somebody from studying it. 

For instance, writing a protracted story a couple of recipe merely to make a submit longer normally isn’t the proper transfer. It could trigger your submit to rank decrease as a result of individuals solely need the recipe.

Embody skilled quotes

One other nice method to make your submit even higher than the competitors is to incorporate quotes from varied specialists.

For instance, let’s say you may have a submit akin to “10 Tricks to Scale back Prices in Switzerland.” You possibly can ask different vacationers who’ve gone to Switzerland how they diminished prices and the way a lot cash they saved.

After getting a subject and a technique to make your submit higher than the entire different posts that at the moment exist on your search time period, it’s time to put in writing.

Try: How one can Write a Good Weblog Put up.

Selling your weblog posts

When you’ve began running a blog, it’s nonetheless unlikely that individuals will magically discover you. It is because Google tends to rank posts from web sites with excessive authority. 

Whereas the keyword-research part ought to aid you solely goal key phrases with low problem, your posts probably received’t be widespread instantly.

Due to this fact, after your weblog launch, spend a while selling your posts. There are just a few other ways you are able to do this. 

Leverage influencers

For those who already requested some influencers (e.g., different bakers, cooks, vacationers, and so forth.) for quotes, allow them to know while you publish the weblog submit that options their quote. They’ll probably share that content material with their viewers.

This might provide you with a pleasant enhance in rankings as a result of Google likes to see individuals spending time in your web site.

For instance, the Institute of Culinary Schooling as soon as featured the blogger under. Consequently, the blogger shared the final post on social media.  

sushi blogging example

Nonetheless, you don’t need to be the Culinary Institute of Schooling to characteristic one other {industry} skilled.

You possibly can attain out to anybody with a following in your {industry} and ask them for a quote. Most are greater than keen to supply recommendation.

Paid promoting

For those who’ve invested a while into creating your content material, you would possibly as effectively make investments just a few {dollars} into selling your running a blog with paid advertisements. 

You should use both social media or Google AdWords to do that. 

Listed below are varied guides to working advert campaigns on:

Lastly, among the finest methods to construct your web site’s authority is to construct hyperlinks pointing towards it.

A backlink (additionally referred to easily as a “hyperlink”) is actually when one web site sends a reader to a different web site for extra info on a subject.

Beneath is an instance the place Content material Advertising Institute hyperlinks to AdRoll.

link building for blogging example


Hyperlinks are essential to Google as a result of they signify belief. They sign that the web site receiving the hyperlink is widespread and/or authoritative.  

Nonetheless, not all hyperlinks are created equal. The truth is, in case you have hyperlinks from low-quality web sites, it may well truly hurt your website. 

Due to this fact, solely construct hyperlinks from high-quality web sites related to your {industry}.

If you wish to dive into the specifics of high quality link-building, try this guide here.

Prepared to start out running a blog at this time?

For those who’ve thought-about constructing a weblog, now could be the time to do it.

Even when you solely have quarter-hour per day to dedicate towards running a blog, your content material could possibly be a simple method to construct a second earnings stream. 

When you received’t see outcomes in a single day, you’ll be shocked how worthwhile (and enjoyable!) running a blog might be in the long term.


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