The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.

In the identical quarter that Netflix misplaced subscribers and NBCUniversal’s Peacock noticed stagnant subscriber progress, Disney’s Disney+ noticed subscriber progress speed up within the quarter that ended July 2. However, the media firm’s flagship streaming service did see subscriber progress gradual within the U.S., and its two different streaming companies — ESPN+ and Hulu — additionally noticed subscriber progress gradual within the interval.

Nonetheless, Disney’s whole variety of streaming subscriptions reached 221 million, Disney CEO Bob Chapek mentioned throughout the firm’s quarterly earnings name yesterday. It’s unclear whether or not that determine interprets to Disney having surpassed Netflix’s 220.7 million subscriber base, since Disney’s quantity considerations subscriptions, not distinctive subscriber accounts, and will embody a number of subscriptions from the identical account holder.

The important thing numbers:

  • $21.5 billion in whole income, up 26% 12 months over 12 months
  • $7.2 billion in income from linear TV networks, up 3% 12 months over 12 months
  • $5.1 billion in income from direct-to-consumer streaming companies, up 19% 12 months over 12 months
  • 152.1 million subscribers to Disney+, up 10% from the prior quarter
  • 22.8 million subscribers to ESPN+, up 2% from the prior quarter
  • 46.2 million subscribers to Hulu, up 1% from the prior quarter


Disney+’s international subscriber additions within the newest quarter outstripped every of its essential rivals that escape quarterly subscriber numbers. Whereas Disney+ added 14.4 million subscribers within the interval, Netflix misplaced 970,000 subscribers; Warner Bros. Discovery added 1.7 million subscribers throughout HBO, HBO Max and Discovery+; Paramount+ added 3.7 million subscribers and Peacock stayed flat.

Nonetheless, within the U.S., Disney+ did run right into a subscriber slowdown. The streamer solely added 100,000 home subscribers within the interval, in comparison with the 1.5 million U.S. subscribers it added within the earlier quarter.

Disney+ ad-supported tier and worth enhance

Not so coincidentally, on the identical day it reported the U.S. subscriber slowdown, Disney announced the launch date and pricing for its upcoming ad-supported tier, which is meant to assist the corporate acquire cost-conscious subscribers. Nonetheless, the ad-supported tier’s pricing might not a lot assist Disney acquire subscribers as hold its current subscribers, who could also be unwilling to conform to the service’s impending worth enhance. 

Disney+ Primary will debut on Dec. 8 and value $7.99 per 30 days, which is how a lot Disney+’s ad-free tier at the moment prices. With the addition of the ad-supported tier, the ad-free tier’s worth will enhance to $10.99 per 30 days, which may trigger individuals to cancel their subscriptions, particularly if the financial downturn persists. Nonetheless, “we don’t imagine there may be going to be any significant long-term influence on our churn in consequence” of the pricing enhance, Chapek mentioned throughout the earnings name.

Disney+ subscriber progress forecast

Disney up to date its subscriber steerage for Disney+. Beforehand, the corporate mentioned it anticipated Disney+’s subscriber base to be between 230 million and 260 million subscribers by the tip of its fiscal-year 2024. Now, the corporate is separating its projections for its core Disney+ service and its Disney+ Hotstar service, which is aimed on the Indian market. 

Disney expects to have 135 million to 165 million core Disney+ subscribers by the tip of fiscal-year 2024, which Disney finance chief Christine McCarthy mentioned throughout the earnings name was “largely in line with beforehand supplied steerage.” In the meantime, Disney+ Hotstar is predicted to have as much as 80 million subscribers by the tip of fiscal-year 2024, which seems to mark a 15 million-subscriber downgrade from the earlier projection. The downward revision seemingly has to do with Disney losing streaming rights for the Indian Premier League.

Broader subscriber slowdown

Disney+ isn’t the one one among Disney’s streaming companies to see subscriber progress ebb. Hulu turned in one other quarter of 1% sequential subscriber progress, and ESPN+’s subscriber progress subsided a bit from 5% within the earlier quarter to 2% within the newest one.

Moreover, Hulu’s streaming pay-TV service misplaced subscribers for one more quarter. After dropping 200,000 subscribers within the first three months of 2022, Hulu’s pay-TV service shed one other 100,000 subscribers in the newest three-month interval.

The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.

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