Prepare Your Blog For the Festive Season: a Step-by-step Guide

Over the previous week or so, we ran a short series of interviews with bloggers of various sorts, to get a really feel for a way they’re getting ready for the festive season.

We spoke to the house owners of:

If that collection made you notice how underprepared you might be for the approaching weeks, don’t fear. At this time’s publish is a guidelines for preparing for the festive season.

1. Have you ever labored out while you’ll take a break?

The very first thing to do is get out the calendar. Work out while you received’t need to be running a blog, and block these days (or weeks!) out.

Now you understand how a lot time it’s a must to work with.

2. Have you learnt what you need to get out of this era?

The advantages of setting some objectives up entrance are two-fold.

First, objectives will show you how to set your priorities for the following few weeks. Second, they’ll show you how to assess your efforts while you come again to your weblog in 2023. They could even show you how to enhance in your work when the festive season rolls round once more in a yr’s time.

Set just a few objectives. They is perhaps so simple as sustaining common posting and social media schedules, or as detailed as setting expectations for gross sales and monitoring the sources of site visitors that converts.

3. Have you learnt what you should do to get there?

Record the duties you’ll want to realize your objectives.

If you wish to preserve a twice-a-week positing schedule, how a lot writing time will you want? How a lot enhancing time? Will you’re employed any affiliate promotions into these posts? Which of them, and when will they run? When’s the best time to promote those posts?

Make an inventory of all of the issues you should do. Then, schedule them. Assume a very long time prematurely, and get proper into the small print. Don’t simply make an observation to curate ten tweets to auto-publish over the festive interval. Schedule the time you’ll want to search out high quality content material to incorporate in these tweets.

With out taking your plans to this degree of granularity, you’ll run the danger of underestimating the time and vitality you’ll have to do every little thing in your listing.

As you’re doing all of this, take into consideration the way you would possibly make your blogging life easier.

Which leads me to…

4. Have you ever prioritized your priorities?

That is an additional step, however one you could nicely find yourself doing. Chances are you’ll have already got discovered that your eyes have been greater than your abdomen, so to talk, while you set your objectives for the interval. For those who can’t match every little thing in, test your high priorities and take into account whether or not you’d be completely satisfied in case you simply achieved these.

This could show you how to focus because the inevitable distractions and schedule-changes come up within the coming weeks … and also you run out of time!

Tip: Contemplate making your individual guidelines for each one of many duties you should do, in an effort to keep away from waking up in a panic since you forgot to search out photographs for a publish, or to encode your affiliate hyperlinks in that e-mail you’re autosending.

5. Have you ever acquired issues prepared on your return in 2023?

Preparing for the festive season isn’t nearly getting by way of to January 1, 2023. It’s additionally about hitting the bottom operating while you get again to your desk.

If the entire technique of getting ready for the festive season has been a get up name for you, maybe first take into account (and hearken to my podcast on) how to make the most of your time.

Then within the lead-up to the break, while you’ve simply set all of your priorities, write a to-do listing for Day 1, 2023.


  • checking emails, stats, and social listening to search out out what you missed when you have been offline (assuming you have been offline!)
  • goal-setting for the brand new yr (in case you haven’t performed that through the break)
  • reconnecting with others who you may assist—and will be helped by—within the coming 12 months.

That is the fundamental guidelines I exploit to verify I’m on monitor by way of the festive season and past.

What about you? Share your ideas and recommendation for preserving your weblog going by way of the foolish season beneath.

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