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‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes


The Cannes Lions weeklong competition has at all times been a tricky take a look at of endurance — now it’s near Herculean. The competition was as soon as second nature to attendees, however many would profit from suggestions, suggestions and recommendation following the three-year hole because the final occasion. By no means worry — Digiday has you coated. We requested Cannes veterans — those that have been on the entrance strains and seen all of it — to assist make your return to the Croisette as stress-free as doable.

“Early morning is both a fantastic or a horrible time for conferences relying in your perspective. Don’t be shocked by any final minute cancellations. If in case you have a glass of water for each glass of rosé, you possibly can no less than use this quieter time to make amends for messages — assuming you weren’t additionally up all night time at a pool social gathering. The juice and occasional bars are quiet(er) and the solar shouldn’t be but out in full pressure. In case you can drag your self away from revelries earlier than daybreak, you’ll greater than possible thank your self for it the following day.”

Travis Clinger, svp of addressability and Ecosystem at LiveRamp

“Name it an evening earlier than 1am every night time and head out for a morning run to the west of Cannes alongside the water to kick begin every day. This may allow you to nonetheless benefit from the rosé, however keep grounded and be the primary to reach for the morning conferences.”

Peter Wallace, normal supervisor of EMEA at GumGum

“The chaos comes from the truth that lots of the sweetness that drives Cannes is the unscheduled random interactions that occur over the course of the week. Depart a while to meander via the world, you’ll little question stumble upon outdated acquaintances that you just didn’t even know have been there and make new pals alongside the way in which. These unscheduled meets might be the most efficient and helpful through the week, embracing each the organized and the chaotic parts of what Cannes has to supply.”

Beth Wade, international CMO of VMLY&R  

“Cannes is a ravishing metropolis to discover past the Palais and Croisette. For these on the lookout for a little bit train and surroundings, a stroll via Outdated City strikes away from the continuous events to steep, winding streets, which might lead you to the Musee de la Castre. From this good peak above town, you possibly can look out over the marina down beneath and stroll the gallery to see a beautiful show of primitive paintings. And if operating is your ardour, there may be loads of promenades to name your individual as you escape the scene of conferences, events and displays.”

Suzanne Taylor, head of worldwide model and occasion Advertising and marketing, Xandr

“As there are such a lot of occasions happening, be sure that to handle your individual time and even set a morning routine. Hit the seaside for a yoga class or go to one of many yachts for a therapeutic massage and a smoothie – self care is simply as essential as all the good events. It is usually price being conscious of different folks’s considerations round well being, with this being some folks’s first main occasion post-pandemic you’ll must examine on their consolation ranges on the subject of carrying masks and assembly outdoor. Lastly, one of the best recommendation I’ve ever acquired is to know when to cease the celebrating and head residence from the yachts (and seize a late night time pizza on the way in which residence).”

Rob Corridor, CEO of Playground XYZ

“Put on snug sneakers! Whether or not it’s operating round for conferences or cruising from one social gathering to the following, you’re going to be on foot virtually continuously. I had a brain-explosion one yr and wore flip flops. Choose your footwear properly. Oh, and don’t overlook sunscreen. They don’t have a gaping gap of their ozone layer like we do right here in Australia, however all that solar provides up and, earlier than you recognize it, ‘you could have a pleasant tan’ can flip into ‘you appear to be an overripe tomato’.”

Anna Forbes, chief working officer for Azerion within the U.Ok.

“My recommendation to these attending Cannes for the primary time can be to plan your outfits forward of time and positively pack sneakers you possibly can stroll in; the Croisette is lengthy and scorching so be sure that consolation is on the forefront. Additionally, you’ll should take your sneakers off should you’re happening one of many boats so practicality is vital — suppose enterprise informal for warm climate.

It’s finest to verify your morning conferences that morning – simply ship them a fast textual content to make sure they’re alive and kicking, rosé heads and alarms don’t at all times get alongside! I’d additionally recommend leaving area in between conferences – you don’t need to be operating up and down the Croisette within the noon solar… it’s Cannes Lions not the Olympics. It’s additionally a certain hearth approach to arrive as a scorching mess at your subsequent assembly which definitely isn’t perfect.

Lastly, be sure that to drink as a lot water as you possibly can, it’s essential to succeed in the hydration station.”

James Leaver, CEO of multilocal

“Luckily, even on the busiest time of the day, there are quiet corners to be discovered within the convention heart and round La Croisette. Put money into an hour or so familiarizing your self with the format of the Palais des Festivals once you first arrive. End up some shade and recharge. It takes longer than you suppose to get round. Bear in mind: It’s a marathon, not a dash.”

Veronique Rhys Evans, head of communications for artistic at Dentsu Worldwide

Bear in mind to take pleasure in it. We’re so fortunate as an trade to get to go to a spot like Cannes. There’s one thing superb and restorative about being by the ocean and the truth that you’re with one of the best and brightest from the trade internationally is an thrilling alternative. So, embrace it. These moments don’t come spherical typically. That is simpler stated than achieved, in fact. However in some methods, it’s less complicated this yr as a result of the programming on the Palais isn’t as crammed because it has been. Cannes is intense at one of the best of occasions, and after two years of doing so much much less it could possibly be overwhelming for a lot of to be swept up within the schedule and within the midst of all these folks. It was exhausting earlier than the pandemic to be at all times on like that, not to mention now. All of us must take care of ourselves. So, attempt to be conscious about what you do and who you see, make some area for your self and for the sudden, the unplanned and to be impressed.

Man Bradbury, artistic companion at M&C Saatchi London

“In case you’re going to Cannes for the primary time, you want a sport plan. Positive, you’ll need to community, be seen in all the fitting locations and get an invitation to one of the best events. And after two years, we may all do with a reunion. However there is no such thing as a place like Cannes to see all one of the best artistic work in a single place. Work that creates change. It’s one of the best coaching you may get as a artistic or consumer companion. It lets you get a really feel for future tendencies and the boldness to purchase progressive concepts, firing you up for the following 12 months. So, be disciplined and spend the day absorbing the work, one class at a time, then use the late afternoon to benefit from the environment and community. In fact, all of this may exit of the window on day one when you find yourself staying up ‘til the morning. However no less than go into Cannes promising that you just’ll take one thing again to the company past simply sunburn.”

Virginie Dremeaux, vp of promoting and communications for FreeWheel’s worldwide enterprise

“Bobo Bistro is the proper spot for an opportunity to have extra relaxed conversations. If, as an alternative, you want a spot away from all the pieces, look no additional than La Guérite and its unimaginable shoreline views.” 

Anthony Lamy, vp of VidMob’s consumer companions throughout EMEA

“Bear in mind that you’re solely in Cannes for 4 days. I match all the pieces I would like in hand baggage to keep away from the unpredictable check-in queues on the way in which residence; Good airport shall be extremely busy over these few days. Reserving a taxi earlier than you permit residence can be essential, saving time and power on the airport and avoiding lengthy waiting-times as soon as landed.”

Jay Stevens, CEO of Redmill Resolutions.

“Firstly, don’t meet with folks you possibly can simply meet in the identical metropolis the place you each work and reside. The worth of Cannes is that it brings folks collectively the world over and it’s the one time you possibly can have international stakeholders in a single place. Secondly, attempt to not guide conferences back-to-back and take a look at to bear in mind journey time and distance between them. Bear in mind, it’s been three years since we’ve been collectively, a easy stroll down the Croisette mid-day will take a half hour minimal this yr with impromptu meets alongside the way in which. Be ready for that and embrace the serendipity that comes with it. Thirdly, attempt to be on time, everybody has packed agendas and keep in mind, there’s a LOT of funding that firms make in being there. Lacking a gathering since you slept in, received delayed, have been hungover prices lots of, if not hundreds of {dollars} to the opposite social gathering. Lastly, have an agenda for every assembly with clear actions to be adopted up on.”

Charlie Johnson, vp of worldwide at Digital Element

“Cannes might be an awesome scene, so my high tip is to take the chance to slide away should you can. Take the quick prepare journey to Monaco for a breath of contemporary air from the craziness of the occasion and a cool glass of champagne together with your favourite individual.”

Paul Coggins, CEO and founding father of Adludio

“Relating to events and conferences, planning is vital. If it’s as busy because it was, don’t anticipate entry to any boats, events or beachside places of work, should you haven’t already been invited. Time is of the essence when there, so maintain conferences quick and efficient with loads of put up Cannes observe ups. Lastly, you’ll most likely stumble upon folks you recognize, and impromptu conferences might be very efficient, so maintain a notes agenda open in your cellphone.”



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