In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists

Innovation, viewers insights, progress and neighborhood emerged as a number of of the themes amongst this yr’s Digiday Media Awards shortlist. The submissions made it clear that branded content material continues to be related and, as a advertising and marketing strategy, its profitable outcomes are right here to remain. 

A number of standouts emerged amongst this yr’s entries, with In The Know garnering 5 nominations, Vox Media and Insider every securing 4 nominations, and theSkimm gaining three nominations in whole.

In The Know by Yahoo earned nominations for Finest Story and Editorial Workforce of the Yr. To increase the platform’s mission of highlighting and celebrating BIPOC communities, In The Know targeted on a chronically under-represented instance, commemorating Indigenous Peoples Day. The In The Know workforce crafted an article that drove consciousness to Indigenous-owned manufacturers, which benefited from the publicity. 

Vox Media earned two nominations throughout the Finest Podcast class for its efforts with varied companions. As well as, the corporate’s Chief Growth and Technique Officer, Shyra Good, made the shortlist for Publishing Government of the Yr. Good performed an integral position within the firm’s acquisition of Group 9 and has been the manager sponsor of the BOLD ERG — the worker useful resource group that helps the development of Black staff — for the previous two years, which has contributed to the corporate’s first annual observance of Juneteenth. 

Along with Good’s nomination, Vox Media additionally earned a nomination for Finest Content material Studio for its in-house model studio’s work throughout podcasts. Packages included ‘Extra Than This,’ developed with Straight Speak Wi-fi and that includes an unprecedented accessibility part — a visible expertise catering to deaf and non-listening audiences. With Sephora, Vox Artistic produced its second long-form documentary, ‘The Fantastic thing about Blackness,’ chronicling the previous, current and way forward for Black magnificence whereas calling consideration to the inequality within the beauty trade for individuals of coloration. 

Insider Inc. secured nominations for Finest Editorial Package deal and Video Workforce of the Yr, with information reporter Madison Corridor incomes one for Journalist of the Yr. Corridor led the cost for a few of Insider’s most bold and impactful tasks. The work included a proprietary, searchable database of Capitol riot arrests — now cited in quite a few publications. It additionally included a database of homicides in opposition to transgender individuals within the U.S. and Puerto Rico and an influencer index that used customized polling to find out U.S. perceptions of essentially the most distinguished on-line influencers. 

For Finest Use of Social, theSkimm was a standout because of its ‘#ShowUsYourLeave’ marketing campaign that changed into a viral motion. theSkimm sought to ignite dialog round why paid household depart is so vital for folks and caregivers and why supporting extra expansive insurance policies and transparency within the non-public sector as to what firms supply is essential. As theSkimm’s readers (Skimm’rs) started sharing their paid household depart tales with the marketing campaign’s hashtag, over 400 firms joined in and shared their insurance policies throughout social media. 

theSkimm additionally landed a nomination for Finest Digital Occasion Sequence with its SkimmU video sequence that targeted on educating girls the life classes conventional education by no means offered. The free digital sequence supported Skimm’rs with expert-led programs to navigate financial challenges posed by the pandemic, from the psychology of cash to matters reminiscent of beginning a facet hustle, budgeting and navigating investing. The sequence acquired overwhelmingly constructive suggestions from attendees, with near 7,000 audience-submitted questions and a post-event survey exhibiting 92% course satisfaction. 

General, 2022 confirmed that branded content material isn’t going anyplace and that advert tech platforms proceed to drive innovation. Add to that, an increasing number of firms are unlocking progress and neighborhood with information and, extra particularly, viewers insights.  

See the whole record of finalists beneath. 

Advert Operations Workforce of the Yr
Media Tradecraft
Theorem, Inc.

Finest Advert Tech Platform – the world’s most superior in-game promoting answer
Flight Management – Clinch’s Revolutionary New SaaS Platform
Teads – The World Media Platform
Xandr Curate: Unlocking New Income Streams for Asset Homeowners

Finest Model Partnership – B2B
Growing older Media and PointClickCare – Cross-Vertical Government Sequence
Billboard and Honda Stage – Honda Backstage that includes Nathy Peluso
Forbes & Adobe — Accelerated Enterprise
HoneyBook & Spaceback – Launch of Social Show
Remezcla & Meta Elevate – Jefeando
WP Artistic Group and AT&T Enterprise – 5G Partnership

Finest Model Partnership – B2C
ATTN: & TikTok – TikTok For Good
EXTRA® Gum + MTV’s Contemporary Begin to the VMAs
First Media
Google Pixel 6 x New York Instances Promoting: Image Progress
Nationwide Affiliation of REALTORS®, VICE Media, Havas Media Group – Launch “The place The Coronary heart Is” Video Sequence
Refinery29 & Goal 2021 Partnership: A New Period of Affect
Yahoo + Walmart: Vacation with Coronary heart

Finest Branded Content material Program – B2B
Atlantic Re:assume – American Metamorphosis Season 2
Billboard & Samsung
Billboard and Honda Stage – Honda Backstage that includes Nathy Peluso
Forbes & Workplace Depot – New Heights
Quartz Artistic x Salesforce UK: Launch of IDC Society Affect whitepaper
The Climate Channel – Altering Landscapes Nissan IMR

Finest Branded Content material Program – B2C
ATTN: & Mattel – Launch of Barbie’s TikTok
BDG Studios & Aussie Children – “BeYOUtiful Hair”
MotorTrend & Rivian — Electrifying The Outdoor
Nationwide Affiliation of REALTORS®, VICE Media, Havas Media Group – Launch “The place The Coronary heart Is” Video Sequence
Remezcla – Jack Daniel’s New Calle
theSkimm – Bridgerton Branded Content material

Finest Content material Studio
BDG Studios
CEMEX Mexico
Forbes Content material & Design Studio
Jungle Creations
Vox Artistic
WP Artistic Group

Finest Contextual Concentrating on Providing 
Bidtellect: Context-Pushed Platform
Insider – Rollout of First-Get together Knowledge Platform, SÁGA
New York Instances Promoting
Verity: Refined Contextual Concentrating on

Finest Customized Promoting
Forbes & Webex by Cisco – Work Reimagined
Forbes + Webex by Cisco – Work Reimagined
InvestingChannel & Nadex
United Esports & DigitalOcean – Bullet Chess Championship
Xaxis and Mediacom

Finest Digital Product Innovation – the world’s most superior in-game promoting answer
EX.CO – Content material Expertise for ALEX AND ANI
First Media
Godfrey Dadich Companions – Design of the MAD Burke Prize 2021
How Ford Maximized Person Consideration in Their Video Adverts With Dynamic Captions Know-how
Humanz — Main Influencer Platform

Finest Editorial Package deal
Godfrey Dadich Companions – Launch of the Work Traits Index (WTI) Report on Microsoft WorkLab
Healthline Media & RadCat Design – TRANSFORM: Way forward for Well being
Insider Workers – Insider Inc.
The Unbiased – Finish the Dying Penalty Marketing campaign
Verywell Well being
Verywell Thoughts

Finest First-Get together Knowledge Technique
ActionIQ – international media firm delivers customized, constant buyer expertise throughout all its manufacturers to shift from promoting to subscription mannequin.
Endeavor Enterprise Media + BlueConic
Forbes One
New York Instances Promoting
Tinuiti & Jerome’s Furnishings
Unlocking Actionable Insights and Dispelling Legacy Myths by way of Knowledge Science and Cloud Knowledge Lake: Gerber Life Insurance coverage + DELVE

Finest E-newsletter
Amazon Music’s Hyper-Personalised E-newsletter, Powered by Movable Ink
Huge Human & Rockefeller Middle – The Middle E-newsletter
Entrance Workplace Sports activities Adjustments the Sports activities Enterprise Information Sport With Marketing campaign Monitor
Way forward for Advertising and marketing – Introduced by TINT
Response Media

Finest Podcast
Go Off, Sis podcast introduced by Unbothered and Goal
Harvard Enterprise Evaluate – The Rise and Fall of Carlos Ghosn
In The Know by Yahoo
Kast Media – The Opportunist
Extra Than This: Vox Artistic x Straight Speak Wi-fi
New York Journal & Vox Media – Cowl Story

Finest Writer Platform
33Across | Lexicon &
SIDEARM Sports activities – Powered by Learfield
The Evolution of Xandr Monetize

Finest Story
Amazon, Can we have now our title again? | The Washington Publish
Godfrey Dadich Companions – Triple Peak Day on Microsoft WorkLab
In The Know by Yahoo
In The Know by Yahoo

Finest Subscription or Membership Product
Advance Native and Sophi Content material Paywall Engine
Mahlab – Present Journal
The Atlantic – Subscriber Newsletters
The Economist Group
Tortoise & Piano – Tortoise Membership Program
UnitedHealthcare & MSPC – Renew Journal

Finest Use of Viewers Insights
DELVE Helps UNICEF USA Obtain 200% ROAS with Google Advertising and marketing Platform
Healthline Media – Complete Individual Well being Initiative
Merkle, on behalf of Carter’s, Inc.
Tinuiti & Boston Correct
Xaxis and Wavemaker

Finest Use of Social
Billboard & Samsung
Social Chain & Amazon Prime Video UK – Simply So You Know
theSkimm – #ShowUsYourLeave Motion
VICE World Information – TikTok

Finest Use of Video
How Ford Maximized Person Consideration in Their Video Adverts With Dynamic Captions Know-how
Social Chain & Amazon Prime Video UK – Simply So You Know
The Spruce Eats
THE TRUST, Division of The Wall Avenue Journal/Barron’s Group
Tripadvisor & Ford Motor Firm
VG’s multi information into the general public house

Finest Video Marketing campaign 
Diageo’s Crown Royal Drove Efficiency with Aki Applied sciences
Previously Recognized As & Piedmont – State of Change
Kraft Heinz Canada, so.da, Twitter Canada, Dentsu (Carat), ReThink
LEARFIELD – Samsung ‘Shrines of Glory’
Social Chain & Amazon Prime Video UK – Simply So You Know
Vice Media Group & Jack Daniel’s – Make It Rely

Finest Video Distribution and Programming Technique 
Loop Media, Inc. – Digital OOH
Remezcla – Jack Daniel’s New Calle
Underknown Corp
United Esports & CPC Pharma – PXL Play Energy Squad
VG’s multi information into the general public house

Finest Video Platform
Native Now
Loop Media, Inc. – Digital OOH
Mediaocean – Dedication to Finest-In-Class AdTech
STN Video, Inc.

Finest Digital Occasion
Residence Remedy’s Small/Cool Expertise 2021
Blavity, Inc. — AfroTech World Metaverse Convention
Economist Affect Sustainability Week
The Wall Avenue Journal

Finest Digital Occasion Sequence
The Wall Avenue Journal
The Wall Avenue Journal
theSkimm – SkimmU
Washington Publish Dwell

Editorial Workforce of the Yr
Godfrey Dadich Companions – The Editorial workforce behind Microsoft WorkLab
In The Know by Yahoo
VICE World Information

Journalist of the Yr 
Madison Corridor – Insider Inc.
The Factors Man

Media Model of the Yr
Residence Remedy
Blavity, Inc.
The Economist Group
U.S. Information & World Report
Wave Sports activities + Leisure

Most Engaged Neighborhood
For(bes) the Tradition
Refinery29’s Unbothered
TechChannel, MSPC

Writer of the Yr
Outdoors Interactive, Inc. – Writer of the Yr
Extra time
The Atlantic
TIMEPieces (web3 division of TIME)
Wave Sports activities + Leisure

Publishing Government of the Yr
Benjamin Cohen, PinkNews
Bryan Goldberg, BDG
Rob Schneider, Chief Technique, Content material & Growth Officer, Learfield
Shyra Good, Vox Media

Video Workforce of the Yr
Donut Media
In The Know by Yahoo
Insider’s Video Workforce – Insider Inc.
Secret Base
The Washington Publish
Underknown Corp

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