How to Use Social Media to Promote Your Blog

How to Use Social Media to Promote Your Blog

Picture by Adem AY on Unsplash

This month we’ve been taking a look at five different methods that I’d use to find readership if I were starting a new blog. To date we’ve explored guest posting, advertising and networking – however at the moment I need to flip our consideration to the dynamic space of social media.

Social media websites have exploded onto the net publishing scene during the last couple of years and might usually be divided into two sorts of website:

  • Social Networking Websites – the place the first exercise of the location is ‘connecting’ with others. Among the most distinguished websites on this area are Fb, Twitter, Instagram, Pinterest and YouTube.
  • Social Bookmarking – the place the first exercise is the discovering and sharing of internet content material by completely different techniques of ‘voting’ on websites. Examples of the sort of website are Reddit, Digg and Combine (previously StumbleUpon).

The above two classifications of social media websites are pretty broad – in actuality there are numerous completely different websites showing each week, a lot of which have components of each of the above in addition to different options. On Twitter for instance, by merely posting hyperlinks, pictures, and content material along with your account means you’ll have technically bookmarked them and for those who additionally ‘like’ sure tweets, you could find and return to them sooner or later. Pinterest features equally.

The purpose of this put up is to not outline social media however somewhat to have a look at it as a possibility to search out new readers on your weblog. The explanation that I embrace it on this collection is that over the previous couple of years I’ve seen quite a few blogs nearly launch themselves through social media websites.

The explanation for his or her success is that social media websites are among the many largest websites on the net at current (the quantity of visitors that they do is thoughts boggling) however that by their very nature they’re about serving to folks to find new elements of the online (notably social bookmarking websites) – and consequently they’re utilized by folks actively in search of internet content material.

Consequently I might argue that social media websites are a logical place to place your self as a blogger. Let me say it once more:

Social media websites have plenty of visitors and they’re utilized by folks to search out content material – why wouldn’t you place your self on them?

Qualification: let me qualify that final assertion earlier than going any additional by saying that social media isn’t THE reply to discovering readers on your weblog. It’s not sufficient simply to advertise your content material on social websites – however it’s one component that may aid you discover plenty of new readers.

9 Keys to Utilizing Social Media to Discover New Readers for Your Weblog

A lot has been written about utilizing particular social media websites to drive visitors to a weblog. I’ll embrace just a few hyperlinks to issues I’ve written about particular websites beneath – nevertheless on this put up I’d like to talk in a extra basic sense and share some ideas of utilizing social media to drive visitors.

1. Be an Energetic Participant – you will need to see these websites for what they’re – they’re social websites that are designed for normal use and interactions between readers. They aren’t designed for folks to return to to spam their very own hyperlinks and depart – they’re designed for ongoing, real and useful interactions between folks. Consequently those that spend time utilizing these websites are those who usually are rewarded for doing so over the lengthy haul. Whereas there’s a temptation to solely use these websites once in a while when it advantages your self you’ll discover them extra fruitful paces to go to once you commonly take part and genuinely work together with others.

2. Be taught the Guidelines and Tradition – completely different social media websites have completely different guidelines, requirements, cultures and acceptable habits. This covers issues like the way you work together with others, the language you need to use and importantly for this text – linking and selling your personal content material. Some websites enable (and even encourage) you self selling – others don’t. Some would possibly enable it formally however can have customers who don’t prefer it and who will ‘bury’ your efforts for those who do. The bottom line is to take part, observe and be taught out of your experiences.

3. Discover Key Gamers – among the finest methods to study social media is to search out and get to know key gamers on the completely different websites. Who’s utilizing them effectively? What are they doing? What would possibly they be capable of train you? How would possibly you’re employed with them for mutual profit? Many social media websites make it simple to search out these key gamers by producing lists of ‘prime customers’ – these could be strategic relationships to have.

4. Make Buddies – extending upon that is the precept of be-friending others on social websites. This can be a key a part of what they’re all about and plenty of of those websites make you extra highly effective based mostly upon the variety of your connections. So get on the market – make mates and work together along with your community. From this may come many fruitful interactions. It’s additionally an excellent branding train to ‘join’ with folks in these methods.

I ought to say at this level that I see folks utilizing their ‘networks’ on social websites in two primary methods both as pure influencers or in additional concerted and coordinated methods. The primary (influencers) is about constructing a community that you simply naturally work together with and who will take discover of what you do. This makes you a strong person and each by the social website taking extra be aware of you but additionally as others will accomplish that additionally. The second is what some customers have been doing for some time now – becoming a member of collectively to vote up one another’s content material. DoshDosh has some nice ideas on making and interacting with mates in social websites (notably Digg).

5. Don’t Be Self-Centered – I’ve talked about this already however it’s value some extent of it’s personal. In case your main actions on social media websites is self centered you then’ll restrict your personal fruit from it. I do know various prime Digg customers and in every case they’re a few of the most beneficiant and ‘different serving’ folks you’ll ever meet. They exit of their manner to assist others obtain their goals. In doing so after all they themselves profit – however it’s others first.

6. Discover what Works Greatest for Your Weblog – an everyday touch upon posts the place I write concerning the energy of utilizing social media is folks saying that they’ve ‘tried it’ and it doesn’t work. After I unpack these feedback with folks I usually discover that what they imply is that they tried one social media website a couple of times – and it didn’t have a lot impression. The errors with this type of pondering are quite a few (ie it takes time to get to know a social media website, get to know folks and so forth) – however one primary factor that I’d say is that not all social media websites work for each matter of weblog. For instance I discover that StumbleUpon works rather well right here at ProBlogger – however that Digg works on some extra technically targeted websites that I’ve labored with. The opposite factor that I’d say is that generally the most important social websites aren’t at all times one of the best ones to make use of – however somewhat smaller and extra targeted ones can have greater advantages. Each week new social bookmarking websites seem round completely different niches – search them out and give attention to them too.

7. Social Media as a Branding Train – whereas social media websites can ship you plenty of visitors very in a short time they can be glorious locations to do branding. Each time a reader or potential reader comes throughout you on a social media website the extra you reinforce your brand. Get lively on a website like stumbleupon and promote the content material that others publish and you might really get on their radar and end up benefiting yourself in many ways.

8. Convert to Loyal Readers – one factor that many bloggers fail to do after they reach driving visitors to their blogs from social media websites is to transform them into loyal readers. Getting readers to your weblog is simply half of the problem – getting them to return tomorrow and on daily basis afterwards is the opposite half – it may be the distinction between a one off visitors occasion and a weblog with an ongoing progress in readership. I’ve written extra on converting one off visitors into regular readers here (and likewise here).

9. It’s all concerning the Content material – one issue that exponentially will increase (or decreases) the impression of your efforts in social media is your precise content material. With out content material that engages social media customers you’re losing your time as it can hardly ever seize their imaginations and encourage them to put it on the market. Writing nice content material is the main focus of tomorrow’s final put up on this collection on rising weblog readership – so I’ll say extra then.

Additional Studying at ProBlogger on utilizing Social Media to Construct Site visitors to Your Weblog:

In case you’re critical about constructing an viewers on your weblog and need to supercharge your visitors ProBlogger’s Find Readers Course will provide you with the roadmap and information you thru 6 clear steps to search out readers.

How to Use Advertising to Promote Your Blog


This text was first revealed on Mar 15, 2008 and up to date Feb 24, 2022.

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