How to Use Numbers Effectively in Your Blog Posts

How to Use Numbers Effectively in Your Blog Posts

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You’re a blogger, so hopefully you’re feeling assured working with phrases.

However phrases alone aren’t sufficient.

Even in case you haven’t been running a blog for lengthy (or are but to start out), you’ve most likely seen numbers developing rather a lot in different folks’s posts.

You usually discover numbers in submit titles equivalent to:

Even when they don’t seem within the submit’s title of the submit, numbers can be utilized to order a sequence of steps, when itemizing a sequence of suggestions, or when quoting statistics.

Why Do Numbers Matter So A lot?

By utilizing numbers in your submit, you’ll come throughout as a extra authoritative supply of data.

Numbers additionally intrigue readers. If you happen to point out “Ten methods”, they’ll wish to know what they’re. If you happen to inform them you made $2,671 out of your first product launch, they’ll wish to know the way.

Listed here are 4 methods you should use numbers in your weblog posts.

  1. When sharing your outcomes (or another person’s), whether or not it’s visitors, followers, revenue or the rest you would possibly monitor.
  2. When offering a statistic. It may very well be a well known one, or one thing fairly obscure.
  3. When itemizing quite a lot of steps to observe. These steps may very well be your whole submit, or simply part of it.
  4. When sharing a number of suggestions or concepts, often within the type of an inventory submit.

Right here’s how they could be just right for you.

How to Use Numbers Effectively in Your Blog Posts

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#1: Sharing Your Outcomes (or Somebody Else’s)

Weblog posts that share real-life outcomes are sometimes common as a result of they present that another person has succeeded, and provides the reader hope that they will too. Within the submit titles I shared earlier, numbers equivalent to “3,241 Fb Followers” and “$453k” can assist the reader belief your data. It sounds prefer it should be useful as a result of it’s so particular.

Tip: Generally it’s applicable to spherical off numbers (e.g. “My publication has greater than 20,000 subscribers”). However in case you’re sharing your leads to a submit, particular numbers make it clear the outcomes are correct.

How to Use Numbers Effectively in Your Blog Posts

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#2: Offering a Statistic

It’s simple to offer recommendation in your weblog with out essentially backing it up. You could know your area of interest very effectively, and due to this fact know that your recommendation is correct. However readers received’t essentially consider you with out proof. Right here’s an instance from Copyblogger’s basic submit Writing Headlines That Get Results:

On common, 8 out of 10 folks will learn headline copy, however solely 2 out of 10 will learn the remaining. That is the key to the ability of the headline, and why it so extremely determines the effectiveness of all the piece.

The statistics make it clear this data is authoritative and grounded actually, somewhat than simply somebody’s opinion about whether or not or not headlines are necessary.

Tip: After all, your statistics must be correct and true. Attempt to discover the unique supply, or an authoritative supply equivalent to a authorities or college web site. It’s usually a good suggestion to hyperlink to the supply as effectively.

How to Use Numbers Effectively in Your Blog Posts

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#3: Itemizing a Variety of Steps to Comply with

In case your submit teaches the reader tips on how to do one thing, or has steps they should observe so as, it is smart to quantity these steps. The reader might be going backwards and forwards between your submit and the duty they’re making an attempt to finish, so it is best to make it simple for them to recollect which step they’re as much as.

In one of these submit, together with the quantity within the title usually works effectively. As an illustration, as a substitute of “Tips on how to Register a Area Title” you may need “Tips on how to Register a Area Title in Six Simple Steps”.

Tip: Attempt to not have too many steps. Having 20 or 30 steps could overwhelm the reader, even when every step may be accomplished comparatively shortly. As a substitute, attempt to group every motion into 5 to 10 separate steps.

How to Use Numbers Effectively in Your Blog Posts

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#4: Sharing A number of Ideas or Concepts

That is completely different to the step-by-step strategy in that every tip or concept in your submit will most likely stand by itself. The reader can deal with them in any order, and will solely attempt one or two of them.

It’s nonetheless a good suggestion to quantity every one. Not solely will it assist orient the reader inside your submit, it is going to additionally show you’ve delivered what you promised (in case you used numbers in your title).

Tip: Massive numbers can work effectively in most of these posts. Whereas “100 Steps to Construct the Excellent Web site” sounds very daunting, “100 Completely different Methods to Make Your Web site Stand Out” appears like a complete supply readers can dip into.

Utilizing numbers in your submit (and notably in your title) could take a couple of minutes of additional work. However it might end in a way more common and efficient submit.


Do you already use numbers in your posts? Or is it one thing you wish to concentrate on a bit of extra? If you happen to’ve received any good suggestions for utilizing numbers, share them with us within the feedback.

This submit was initially revealed 12 December 2017 and up to date 28 July 2022

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