How to Set SMART Goals for Your Blog in 2022

How to Set SMART Goals for Your Blog in 2022

Photograph by Ricardo Arce on Unsplash

This submit is predicated on episode 218 of the ProBlogger podcast.

It’s been a very lengthy yr, and like most individuals you most likely can’t await it to be over. And with the brand new yr simply across the nook, now is an efficient time to set your self some running a blog objectives for 2022.

Setting objectives is essential if you wish to develop your weblog. It’ll aid you focus your time and vitality on what’s most essential. And understanding what you’ll be reaching gives you some added incentive to maintain going.

Getting SMART about setting objectives

There’s a lot of data on the market about objectives and easy methods to set them. One of the widespread strategies is to base them on the SMART acronym, which stands for good, measurable, achievable, related and time-bound. And that’s the one I’ll be referring to on this submit.

However I’ll be attaching a number of extra phrases to a few of these letters to make it extra particular to running a blog.

S is for…

To start out, your objectives needs to be as particular as attainable. Don’t set imprecise objectives like, “I need extra visitors for my weblog,” or, “I need extra money from my weblog,” or, “I wish to submit extra typically.” How a lot extra visitors would you like? How a lot extra money would you like? How typically do you wish to submit?

As an alternative, work out precisely what you wish to obtain:

  • “I wish to double the quantity of visitors I had this yr.”
  • “I wish to make $50,000.”
  • “I wish to publish a brand new submit each week.”

Not solely are these objectives much more particular, in addition they fulfill one other criterion that begins with ‘s’ – important.

As I stated earlier, setting objectives is essential if you wish to develop your weblog. However don’t begin making them only for the sake of it. Try to be setting important objectives that can get you nearer to your long-term objectives.

Wish to make 1,000,000 {dollars} from running a blog? You most likely received’t get there in a yr, however you’ll be able to definitely set your self a aim (“I wish to make $50,000.”) that will get you nearer to that profitable determine.

Wish to get a guide deal? You might not get one this yr, however you’ll be able to definitely set your self a aim (“I wish to publish a brand new submit each week.”) that can get you nearer.

You must also provide you with objectives which are important to you. Perhaps you wish to make $50,000 so you should buy a brand new automotive or your first dwelling. Now that aim is much more important, and also you’re going to be extra motivated to attain it.

M is for…

Subsequent, your objectives should be measurable. As Peter Drucker as soon as stated, “In the event you can’t measure it, you’ll be able to’t enhance it.”

The precise objectives I discussed within the earlier part are additionally measurable as a result of it’s simple to work out whether or not or not you achieved them. On the finish of the yr you’ll know whether or not you doubled your visitors, made $50,000 or posted one thing new each week.

Not solely that, you’ll be able to work out how effectively you’re monitoring and, if essential, make some changes. Let’s say your aim is to earn $50,000 in a yr. That works out to be $4,166 a month, or $137 a day. And so at any time in the course of the yr you’ll be able to examine how a lot you’ve made with how a lot you ought to have made to see how effectively you’re assembly your goal.

And whenever you’re planning your objectives, maintain one other M phrase in thoughts – significant. You’re much more prone to obtain your aim if it means one thing to you. I as soon as talked to a blogger whose aim was to boost $10,000 for varsity of orphans in Africa. It had nothing to do with rising her weblog, however she’d visited the orphanage a number of years earlier than so it was a significant aim for her.

A is for…

Your objectives ought to stretch you, and make you’re employed arduous. However they need to even be achievable based mostly on the scenario you’re in.

In the event you can solely weblog within the evenings due to work and household commitments, you most likely shouldn’t set a aim to publish a brand new weblog submit daily. Even publishing as soon as every week could be pushing issues too far. You might be higher off setting a aim to publish a submit as soon as a fortnight to start out with, after which see how effectively you’re monitoring after a few months.

Setting objectives you’ll be able to’t really attain can really damage your weblog. You might be far much less motivated to maintain going, and even if you happen to do maintain going the standard of your content material could drop, which might injury your model.

By all means stretch your self, however don’t chew off greater than you’ll be able to chew. If you’re creating your objectives, take the time and sources you’ve got under consideration. What you’d prefer to be a one-year aim could must turn out to be one among your long-term objectives as an alternative ­– at the least to start with.

And if you happen to’re a part of a group, then your objectives must also be agreed-upon. Meaning not solely letting everybody know in regards to the objectives you’d like to attain, but in addition getting them to take these objectives on board so you’ll be able to all work collectively to attain them.

R is for…

Likelihood is you’ll be making quite a few objectives for the yr. However when you’ve created all of them, examine to ensure they’re all nonetheless related. You might discover that a few of them conflict with others, or have already been coated in different objectives. And a few could be a little bit bit earlier than their time.

Again in 2015, one among my objectives was to run an occasion within the US. Now we have a whole lot of readers within the US, and so I believed it will be a worthwhile aim. However once I checked out all of the objectives I wished to attain that yr, I might see that the work concerned in operating an occasion within the US would have an effect on a few of my different objectives. And so I made a decision to place that individual aim on maintain.

Two years later I took one other have a look at my listing of objectives, and I might see how we might run that US occasion. Within the intervening years I’d met some individuals who might assist us make it a actuality. So I freed up a while in my very own schedule to work on it, and the outcome was our Success Incubator occasion.

Simply because a aim isn’t related in the intervening time doesn’t imply you must discard it fully. You might merely want extra sources, contacts or prep work to make it successful.

T is for…

Lastly, your objectives needs to be time-bound. In different phrases, they want deadlines.

This not solely makes your objectives particular and measurable, it additionally helps you’re employed out the way you’re going to achieve your aim.

For instance, in case your aim is to publish a weblog submit each Friday then you’ll be able to work backwards to work out when it’s essential to end your analysis, when it’s essential to end the primary draft, and so forth.

One tip with deadlines: Attempt to house them out, relatively than placing all of them on the finish of the yr. That manner you received’t be dealing with a pile of deadlines at a time when you have to be winding down relatively than rushing up.

Spacing them out additionally means you’ll be reaching objectives usually, which might do wonders to your motivation.

Over to you

What are your objectives for 2022? And what long-term objectives will they be serving to you obtain? Tell us within the feedback.


This submit was initially revealed on: Dec 17, 2020 and up to date Jan 13, 2022

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