How TikTok’s ad revenue-sharing program TikTok Pulse works

The separation between movies and adverts in short-form video feeds has been a giant complicating think about short-form video platforms — like TikTok, Instagram Reels and YouTube Shorts — establishing revenue-sharing applications a la YouTube’s program for conventional, long-form movies. However TikTok has really began to deal with this situation.

In Could, TikTok introduced a program referred to as Pulse by which it will run adverts in opposition to the highest 4% of movies on the platform and share advert income with the makers of these movies. The platform didn’t clarify how this revenue-sharing program would work, although.

Within the video featured above, learn the way TikTok determines which movies qualify for a income break up and listen to from UM Worldwide’s Stacey Stewart on how TikTok Pulse’s assessments with advertisers have fared to date.

How TikTok’s ad revenue-sharing program TikTok Pulse works

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