How standards can solve data clean rooms’ interoperability issue

With the third-party cookie going away, advertisers, publishers, platforms and advert tech companies are in search of a brand new technique of making use of knowledge to focus on adverts to individuals and measure how these adverts carried out. And the info clear room has develop into among the many most engaging choices. 

However there isn’t only one clear room. Platforms like Google, Meta and Amazon have their very own clear rooms. After which media corporations, advertisers and businesses are creating their very own clear rooms powered by numerous clear room suppliers like Habu, InfoSum and Snowflake. The proliferation of all these totally different clear rooms is the place issues begin to get messy.

Within the video embedded beneath, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic focus on knowledge clear rooms’ interoperability problem and the potential for trade requirements to resolve the scenario.


How standards can solve data clean rooms’ interoperability issue

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