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How short-form video creators like TikTok stars are playing the revenue diversification long game


Quick-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have confirmed to be a shortcut for creators to build up giant audiences. However what’s the lengthy recreation for the creators’ companies?

Throughout VidCon — the digital video business’s annual gathering — Digiday spoke with creators and business executives concerning the present enterprise priorities for creators. Topping the checklist appears to be diversifying their mixture of platforms and income streams, together with growing revenue sources outdoors of video. For extra, watch the video above.

How short-form video creators like TikTok stars are playing the revenue diversification long game



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