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How I Turned One Blog Post Into a 7-Figure Business (And How You Can Capitalize on Going Viral)


How I Turned One Blog Post Into a 7-Figure Business (And How You Can Capitalize on Going Viral)

Picture by Nick Fewings on Unsplash

In 2013, I skilled a author’s dream come true. My weblog submit, 13 Things Mentally Strong People Don’t Do, went viral. And never just a bit viral, it went mega-viral.

It was learn by hundreds of thousands of individuals in a matter of days. After which Forbes.com picked it up and it reached greater than 10 million extra readers.

Inside per week, nationwide radio reveals have been about speaking my article. Main publications have been asking to reprint it. Information channels have been calling to interview me.

And if that weren’t sufficient, within the midst of the viral superstorm, a literary agent referred to as and urged I flip my article right into a e-book.

Up till that time, writing was solely my part-time job. My most important profession was as a psychotherapist and school psychology teacher. So I knew this was my alternative to alter that.

However, virtually nobody knew why I had written that weblog submit. When individuals would ask me, I’d say, “I’m a therapist and I’ve realized what helps individuals grow to be mentally robust by means of my follow.” However that was solely half the story.

The remainder of the story was that I’d written that article as a letter to myself throughout one of many lowest factors of my life. After I was 23, my mom had died immediately from a mind aneurysm. Then, on the three-year anniversary of her dying, my 26-year-old husband died of a coronary heart assault.

Coping with these back-to-back losses was extremely painful. However I knew that point heals nothing. It was what I did with that point that mattered.

So I labored actually onerous on permitting myself to grieve. It was a gradual and painful course of and for fairly some time, my life was flipped the wrong way up. However ultimately, I discovered my manner by placing one foot in entrance of the opposite.

Just a few years later, my father-in-law was recognized with terminal most cancers. And I used to be overwhelmed on the considered shedding yet one more beloved one.

After just a few days of internet hosting my very own pity occasion, I assumed to myself, ‘mentally robust individuals don’t really feel sorry for themselves.’ And I reminded myself that indulging in self-pity wasn’t useful.

So I sat down and I wrote a listing of all of the issues mentally robust individuals don’t do. After I was accomplished, I had 13 issues that I’d must keep away from if I wished to remain mentally robust whereas I confronted yet one more loss.

They have been issues I’d realized by means of my earlier journey with grief. They usually have been additionally the issues I’d seen first-hand in my remedy workplace. They have been the unhealthy habits that will rob me of psychological energy if I allow them to.

I made a decision to publish my record on-line. I assumed maybe if it helped me, possibly another person would discover it useful too.

I by no means imagined that my submit would go viral. I’d written loads of different articles and none of them had ever struck such a chord.

However whereas I used to be on one hand celebrating my article’s success, I used to be additionally privately coping with my grief. Simply 4 days earlier than I appeared on Fox Information to speak about psychological energy, my father-in-law handed away.

The Guide that Advised My Story

I spoke to the literary agent who had contacted me and I made a decision to place collectively a nonfiction e-book proposal.

I knew nothing about publishing and had no thought what to anticipate. However inside per week of submitting it to my agent, we obtained a number of provides from huge publishing homes. It was a surreal expertise.

I obtained a cope with HarperCollins and I spent the subsequent few months writing my e-book. I used to be nonetheless working as a therapist, however I had three days per week I might dedicate solely to writing my e-book. To fulfill my deadline, I needed to write one chapter per week. I spent at some point researching, the subsequent day writing, and the third day enhancing.

Then, simply 13 months after my article went viral, my e-book, additionally referred to as 13 Things Mentally Strong People Don’t Do, hit the cabinets. Extremely, it’s hit a number of main bestseller lists, together with the Wall Road Journal and USA Right now. I’ve additionally gotten publishing offers in additional than 20 different languages.

The largest questions I obtained from readers was, “How do I train my youngsters methods to be mentally robust?” So in January, my agent and I approached my writer to pitch a parenting e-book. And happily, they have been on board. So my subsequent e-book, 13 Issues Mentally Robust Mother and father Don’t Do, will hit the cabinets within the Fall of 2017.

Turning a Viral Article Right into a Viable Enterprise

The problem I confronted in going viral was discovering a solution to flip it into an ongoing enterprise. Clearly, individuals have been within the idea of psychological energy, however I wanted to discover a manner to offer them with extra info in a useful manner.

Along with the revenue I obtained from writing my books, I discovered a number of different methods to capitalize on the viral nature of that weblog submit:

I do talking engagements. I’ve spoken at occasions starting from TEDx and e-book golf equipment, to company occasions and international conferences. Generally I seem in-person however at different occasions, corporations rent me to offer webinars on psychological energy.

Additional Studying: How to Become a Professional Speaker when You Have No Leads or Experience

I created a psychological energy eCourse. I obtain frequent requests from individuals on the lookout for particular person teaching. However, it was unattainable to scale my enterprise by offering one-on-one providers.  So I created an online course that gives me with passive revenue whereas additionally giving individuals an inexpensive different to particular person teaching.

Additional Studying: Tips for Creating Your First eCourse

I write for magazines and different web sites. Previously, I’ve accepted some fairly low paying writing jobs, just because I wanted the cash. Now, I can negotiate a lot larger charges. I write for a number of main publications and journal editors usually strategy me with requests for an article.

Additional Studying: 5 Easy Ways to Improve Your Pitches and Get More Freelance Writing Work

I seek the advice of with enterprise leaders and executives. I present session to main companies who’re thinking about realizing methods to create a mentally robust tradition or who wish to know methods to grow to be a stronger chief.

Additional Studying: Got a Consulting Gig from Your Blog? Don’t Make this Big Mistake

I proceed to develop my platform. Rising my platform has been an ongoing course of. Social media has been an enormous a part of that, however I additionally proceed to do interviews with the media as usually as attainable. And typically, which means reaching out to influencers and pitching my concepts.

Additional Studying: How to Develop the Right Plan to Grow Your Blog’s Readership

One Piece of Content material Might Change Your Life

Very often, my month-to-month revenue is larger than what my annual wage was once. However, even higher than the cash, is the liberty that I’ve to do what I really like in a manner that I would like

I by no means imagined that one weblog submit might make such a distinction, however one weblog submit might skyrocket your profession. It’s vital to be able to capitalize on that chance if it occurs to you. Listed below are few tips about how one can be prepared:

  • Ensure your web site is able to go always. In the event you get a viral hit, you’ll wish to be sure you capitalize on it by getting publication sign-ups and social media followers.
  • Have knowledgeable headshot helpful. In the event you appeal to consideration from the media, they’ll desire a image of you.
  • Replace your bio usually. Have a brief bio and an extended bio out there so individuals know who you’re. Media retailers wish to know who you’re and what you’ve completed.
  • Go for high quality, not amount. It may be tempting typically to ship as a lot info out into the world as attainable in hopes one thing will resonate. However, solely high-quality will get shared. Sloppy enhancing and poor high quality photos gained’t appeal to the correct of consideration.

It’s onerous to create content material that pulls consideration in immediately’s fast-paced world. However, it’s much more troublesome to maintain individuals’s consideration and preserve them coming again for extra. With a transparent plan, and quite a lot of hustle, nonetheless, you’ll be able to capitalize on viral content material and switch it right into a viable enterprise.

Amy Morin is a psychotherapist, speaker, and the creator of 13 Things Mentally Strong People Don’t Do, a bestselling e-book that’s being translated into greater than 20 languages.





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