How I Make $110,000 A Year

Are you a foodie? Do you need to begin a meals weblog? As we speak, you’ll study how you can change into a meals blogger.

As we speak, I’m sharing an interview I did with Sarah and Laura from Wandercooks, a meals weblog with over 5,000,000 annual views. They created their weblog to encourage readers with recent new meals concepts gathered from their favourite Asian, European and Australian cuisines.How to become a food blogger

Wandercooks is a meals weblog that at present earns $150,000AU (round $110,000 US {Dollars}), with simply part-time hours.

In at present’s interview, questions answered embody:

  • What’s a meals blogger?
  • How a lot cash can a meals blogger make?
  • Do meals bloggers earn cash?
  • What are the positives of changing into a meals blogger?
  • The place do meals bloggers get their recipes from?
  • The place do meals bloggers get their visitors and guests from?
  • What tools is required to change into a meals blogger?
  • What makes a meals weblog profitable?

Plus extra!

As we speak’s interview will make it easier to get began and maybe even introduce you to a brand new solution to earn cash from dwelling.

If you wish to begin your personal meals weblog and learn to change into a meals blogger and receives a commission, it is a nice article that can assist you get began.

Associated content material on how you can change into a meals blogger:

The best way to change into a meals blogger


Please give us slightly background on your self and the way you bought began. How lengthy have you ever been running a blog for?

We’re Sarah and Laura, we’ve been collectively 8 years, married for the final 2 and running a blog for 7!

Once we first met, we each had jobs in graphic design and advertising and a love for cooking. We really set ourselves a problem of cooking a distinct meal each evening in our first 6 months of residing collectively. It was then just a few household and pals talked about we should always begin a weblog.

Wandercooks started again in 2015 simply earlier than we set off around the globe for 12 months. We visited 35 nations and over 100 cities, cooking and studying about totally different cultures and native cuisines as we went.

Once we acquired again dwelling to Australia, we began our personal graphic and net design enterprise and had the weblog rising alongside it.

We made the leap to go all in with Wandercooks final 12 months in January 2021, once we’d grown it to the purpose it may help us full time.

Since then, Wandercooks has bloomed to now attain over 5.25 million views yearly.


How a lot cash can a meals blogger make? How a lot do you earn?

On the highest finish, we all know many meals bloggers incomes nicely over one million every year.

Wandercooks is at present incomes over $150,000AU. That is virtually 3 times the common meals weblog wage, which at present sits at round $57,000AU in keeping with ZipRecruiter.

One factor we have now to take into consideration although, is our meals weblog must help each of us, not only a single revenue.


What do you want about being a meals blogger?

There’s just a few key areas we LOVE about being a meals blogger.

  • Flexibility of Time – We work when it fits us. That’s at present half time Monday to Friday, so we’re primarily semi-retired. Ensuring we have now time to spend with household and pals is vital to us. It additionally means we have now time for every day walks or getting out in nature and never being behind a display for hours on finish.
  • Cooking – Whereas an apparent one, studying cooking as a ability has been even higher than we anticipated. Understanding how you can put superb dishes collectively is a gamechanger – it not solely saves us cash having the ability to make restaurant high quality meals, however they style so good generally we’ll spend the entire time simply nodding in delight to one another – haha!
  • Retains Dwelling Prices Down – Working from dwelling with out the necessity to commute saves us SO a lot time and cash every year. Some objects equivalent to cellphone and web payments can now be coated beneath enterprise bills to avoid wasting money there too.
  • Upskilling – Running a blog requires you to be very nicely rounded in a various vary of abilities. The identical abilities may be utilized to so many different areas in your life – each private or for different enterprise alternatives.
  • Instructing Others – Having the ability to train others the ability of cooking and instructing them about different cultures is so fulfilling. Their pleasure and delight at making their very own meals by no means will get outdated!
  • Enabling Us to Journey from Our Personal Kitchen – Whereas we haven’t been in a position to journey currently, it’s been nice recreating dishes from our favorite locations around the globe and reliving the reminiscences within the meantime.
  • Supporting Our FIRE Targets – We’re at present utilizing the additional revenue from our weblog to place in the direction of our FIRE targets of paying off our mortgage and residing off passive revenue.


The place do you get your recipes from?

Nice query. Majority of recipes we’ve learnt or found alongside our many journey adventures.

This was often finished by means of a mixture of couchsurfing (or cooksurfing as we preferred to name it) the place we’d stick with locals and infrequently prepare dinner them a dish from Australia, then they’d prepare dinner and train us one in all their favorite dishes.

Most of our Australian recipes equivalent to pavlova and curried sausages come from dishes we’ve grown up with and learnt from our Mums.

Others nonetheless are diversifications the place our 7 years expertise in recipe growth permits us to analysis and enhance recipes earlier than placing collectively our distinctive tackle a dish. As we prepare dinner all kinds of cuisines, we frequently have a look at areas of the recipe we are able to simplify or adapt equivalent to simpler strategies, elements, fashionable tools or substitutes to enchantment to our viewers.


What precisely is a meals blogger? Are you able to go extra in depth on the kind of weblog posts that you just write?

A typical meals weblog could have a selected area of interest of recipes that appeals to a sure group of individuals. This might be something from sure cuisines like ours to dietary associated (assume vegan or keto) and even blogs for sure home equipment (like Immediate Pot or air fryer).

The main target is majority on recipe posts – this may often account for over 90% of meals weblog content material on common.

Different put up sorts can embody spherical ups (also referred to as listicles) the place there is likely to be 10 recipe concepts for utilizing up a selected ingredient like cream or egg whites and so forth.

Lastly, fundamentals or informative posts is likely to be an in depth write up on a selected ingredient or approach. An instance of that is our put up on instructing three ways to cook sushi rice.


How do you earn cash as a meals blogger? Sponsored posts? Show advertisements? Internet affiliate marketing?

At the moment, the vast majority of our revenue is from show advertisements, adopted by online marketing by means of Amazon, ebooks and the occasional sponsored put up.

Whereas show advertisements are the preferred amongst meals bloggers, it’s vital to diversify your revenue and never put all of your eggs in a single basket.

For instance, revenue from show advertisements may be cyclical and seasonal – so this implies you could earn probably the most in December, then it could drop to round HALF of these earnings in January, so it’s vital to be ready or produce other streams supporting you throughout the decrease months.

Different revenue concepts can embody on-line programs, merchandise, workshops, reside occasions, freelancing your video / pictures abilities or incomes social media revenue from platforms like TikTok, Instagram and YouTube.


How do you get readers and visitors to your weblog?

We’ve got constructed up our readers by means of utilizing our key phrase analysis system (search engines like google) for meals bloggers from our Eat Your Words ebook.

Earlier than we did key phrase analysis, we might put up any recipes that got here to thoughts and our visitors hovered round 70,000 pageviews a month. Then we found key phrase analysis. We overhauled ALL of our posts and grew our visitors 600% in 2 years to now attain over 600,000 pageviews a month!

If we ever began a brand new weblog once more – key phrase analysis could be on the prime of our listing! It helps us to pick recipes that we each know our readers will take pleasure in AND individuals are really looking for in Google as nicely.

After all, whereas key phrases will help develop natural visitors, it’s not the whole lot.

Writing for the reader is simply as vital. When folks land in your website – you need them to really take pleasure in and study from the content material they’re studying so they arrive again.

Our intention is to ensure anybody cooking our recipes makes it proper each single time. So the posts are chock full of data – they embody ideas, variations, substitutes, course of pictures and a video of constructing the dish. All the things they want is there.


What makes a meals weblog profitable?

Holding in thoughts your readers are no 1. Each remark you get is a chance to serving to and have interaction along with your readers. You get to study the areas of cooking which can be probably the most tough for them, or shortcuts they love. All the things you study from conversations lets you then present higher recipes and content material.

Consistency and arduous work are subsequent. To develop your viewers, you want content material! This may solely occur when you perceive what to do, and hold doing it! Displaying up week in, week out units an expectation to your readers, but it surely additionally retains your abilities up alongside the way in which. That approach the content material you place out is the very best in its chosen matter. If a whole bunch of different folks have finished the identical recipe – what units yours aside?

Lastly, it’s concerning the intentionality of your work. We’re repeatedly refining, what we name 1% enhancements every day. That approach you’re working smarter, not more durable. Concentrate on every enchancment earlier than transferring on. For us, our greatest instance was studying keyword research which allowed the weblog to now help us full time.


What instruments or tools does a meals blogger want?

Whereas there are some things that may make it easier to alongside your running a blog journey, these have made probably the most affect on our development:

  • Digital camera: We use a Canon 6D with a 100mm Macro and 50mm lens for almost all of our meals pictures shoots.
  • Cellphone: At the moment utilizing my Google Pixel 3 with the Cinema FV-5 app to shoot our “palms and pans” overhead recipe movies.
  • Web site Internet hosting: Good web site internet hosting makes all of the distinction. Present standard hosts for a meals weblog are BigScoots and WPOpt.
  • Programs and Ebooks: These assets can actually shortcut the information wanted to spherical out all the talents required to be a meals blogger.


What are another ideas for beginning a meals weblog?

Be proactive and study the whole lot you’ll be able to.

Except you’re outsourcing from the beginning, it is advisable to put on many hats. Author, photographer, videographer, recipe developer, social media supervisor, enterprise supervisor, mission supervisor, web site and graphic designer. Generally you’ll be all of these in in the future – so take the time to interrupt down every of these roles and discover out what that appears like for you.

You’ll study what you like, what you’re good at and what you hate in a short time. This helps to construct out what you are able to do then outsource whenever you’re able to steadiness the load of labor along with your development.

For us, that was taking over tech help for the positioning to make tweaks that transcend our information or taking over a digital assistant to assist handle our socials as required.

Do you need to learn to change into a meals blogger?

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