Giving Underperforming Posts a Second Chance with Updates

Giving Underperforming Posts a Second Chance with Updates

Photograph by Jeffrey F Lin on Unsplash

If at first you don’t succeed, strive, strive once more….

Have you ever ever written a publish that you simply thought would hit the spot along with your readers, generate a number of curiosity and/or stimulate an ideal dialog after which discover it fell flat on it’s face?

I’ve – in actual fact it occurs on a regular basis for quite a lot of causes:

  • Typically your posts fall over as a result of different tales break within the blogosphere and hog all the eye
  • Maybe you simply had some dangerous luck and the suitable influential blogger didn’t occur to see your publish (and unfold the phrase)
  • At different instances its since you posted on the mistaken day of the week
  • Or maybe you wrote the publish within the early days of your weblog earlier than you actually had any readers to learn it
  • Alternatively it may be merely that your publish wasn’t adequate

Many of those unsuccessful posts slide off the entrance web page of a weblog by no means to be seen or considered once more (by your readers or by you) – nevertheless, maybe in time, they deserve a second likelihood. In spite of everything, you’ve put work into researching and writing them and with a second likelihood within the highlight they might truly attain their potential and change into extra fruitful and rewarding to you as a blogger.

Over the previous few weeks I’ve experimented on numerous events with giving outdated posts that I felt hadn’t lived as much as their potential a second likelihood. I’ve carried out this in a couple of other ways with various levels of success however needed to share the strategy that was most profitable for me (in addition to a couple of others on the finish of this publish).

Reposted Replace

Essentially the most profitable of my experiments with giving outdated posts a second likelihood have been reposting them on the entrance web page of a weblog with updates.

I did this a couple of days again with a publish on DPS on Slow Sync Flash. The earlier model of the publish had been posted again in January when my readership was significantly smaller than it at present is (ie most of my present readers wouldn’t have seen it earlier than) and whereas it had been reasonably profitable by way of producing feedback I used to be by no means fully glad with the publish (by way of what I’d written and/or the visitors it obtained).

So I up to date the publish with a couple of tweaks that made it extra helpful, engaging and related and reposted it on the high of my weblog (just by altering the posting date in WordPress). I additionally included a be aware that it was an up to date publish on the finish of the publish.

IMPORTANT NOTE – I’m able to do that at DPS as a result of I’ve a permalink construction that doesn’t embrace dates (ie it’s simply the BlogName/PostName not BlogName/Date/PostName as it’s right here at ProBlogger. if in case you have dates in your permalink construction you shouldn’t use this methodology as you’ll find yourself with a brand new URL for the publish which might imply you lose any web optimization rating your earlier model of the publish had.

The outcomes of this up to date repost had been vital with a entrance web page look on Digg, massive StumbleUpon visitors, being featured on the entrance web page of Scrumptious and hyperlink ups from many blogs together with a couple of authoritative ones.

The benefit of this methodology is that the publish not solely will get a second likelihood within the highlight – however as a result of it’s a longtime publish with some Search Engine Rating – the mix of the content material being up to date and new feedback being added (Search Engines like recent content material), the looks in your entrance web page and the additional hyperlinks that the publish may generate implies that the publish will construct it’s web optimization authority.

The hazard of this strategy is that should you do it too typically with posts that almost all of your readers could have seen earlier than you run the chance of them changing into disillusioned with you. I don’t have an issue with updating outdated posts to make them extra related and helpful – however a few of your readers may get a bit sick of studying the identical outdated stuff should you do it too typically.

This strategy works finest on evergreen or timeless posts – significantly ‘the right way to’ or ‘ideas’ posts.

Different methods of updating content material and giving it a second likelihood

The reposted replace is one thing that has labored very properly for me on numerous events. Nevertheless there are different methods to provide an older publish a second likelihood together with:

  • Full Rewrite as a brand new publish – on this strategy you merely take the ideas out of your earlier publish and rewrite it from scratch as a brand new publish on the weblog. You may make the identical posts, replace a few of your ideas, add new factors and so on however find yourself with two posts on the identical subject. I’ve used this strategy with some success additionally. I’d typically hyperlink again to the earlier model so readers can see the development of my concepts.
  • Replace Posts and Hyperlink to them – one other strategy is to replace an older publish after which write a brand new publish asserting the replace with a hyperlink to it. This doesn’t are inclined to work fairly as properly for some motive – maybe as a result of the outdated publish nonetheless has your outdated date on it and might be seen as ‘dated’ by many (it’s wonderful how individuals write off outdated materials as being not present or outdated for simply being written a couple of months again).
  • Archive Compilations – posts that look again at a 12 months passed by and that hyperlink to outdated posts may also be one other approach of driving individuals again into your archives for a re-examination. I have a tendency to do that on particular events (blog anniversaries, the end of the year and so on). It’s a mild approach of reminding new readers that there’s extra to your weblog than what they could have seen.
  • Distinguished Hyperlinks to Key Posts – linking to outdated key posts in aspect bars, headers, posts and even as ‘associated posts’ beneath your posts might be methods of giving outdated posts a second breath of life. That is under no circumstances as radical as reposting an outdated publish – however over time this will drive vital visitors again to an older underperforming publish.
  • Selling Previous Posts to Different Websites – that is one thing I’ve had some success with additionally – however fairly unintentionally. A month again I observed a spike within the visitors coming to DPS from Digg. I instantly thought that one in all my most up-to-date posts was the one bringing within the visitors – nevertheless after I checked out the place the visitors was heading I noticed it was to a publish that was 9 months outdated. Considered one of my readers had stumbled throughout it and had thought it digg worthy. Others had jumped on board and as a stroke of luck and with no work on my half I had a success on my palms because it went to the entrance web page. It struck me at this level that maybe my archives held different outdated posts that had not been promoted to different bigger websites. Consequently I submitted a few older posts to a few massive blogs and to my amazement they had been picked up and linked to. I ought to be aware that one of many fundamental causes that I believe this works on DPS is that I don’t time stamp my posts. I’ve written extra on this apply previously (it’s one thing that can once more go well with evergreen timeless content material greater than blogs which can be newsy and whose posts want the context of a date to be helpful to readers).

So do you replace posts? If that’s the case how do you do it and have you ever had any success with doing so?

This publish itself is an replace from the unique article revealed Could 11, 2007 and up to date Could 5, 2022.

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