‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Nextbite, a web-based ordering and supply administration system based in 2017 that companions with eating places to make their delivery-only menus accessible just about, is trying to increase model consciousness with a partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa and promoting on supply apps like UberEats, DoorDash and Grubhub in addition to.

The partnership shaped in Might 2022, making Packed Bowls meals accessible for supply through Uber Eats, DoorDash and Grubhub in all 50 states through the alliance with Nextbite, which faucets into Wiz Khalifa’s imaginative and prescient and persona to create a one-of-a-kind menu that goes a great distance in assist of serving to redefine late-night eating.

Packed Bowls is one in every of over 20 meals manufacturers that Nextbite has partnered with, together with Fortunate Dragon, The Huge Soften and Monster Mac. As Nextbite boosts its personal model consciousness it additionally helps get the phrase out for the delivery-only manufacturers that use its companies which can make partnership extra enticing to those manufacturers.

“Our objective is to drive as a lot site visitors and eyeballs to those ideas that we create,” stated Alex Canter, CEO of Nextbite. Other than being a part of the method of making the menu, Wiz Khalifa additionally style examined and tried a variety of recipes to be able to customise this distinctive menu.

One of many main methods Nextbite markets itself is thru the apps it provides for supply. For instance, Nextbite will use search advertisements and sponsored listings, amongst different promotions through supply companies akin to UberEats, DoorDash and GrubHub to get a NextBite model or your menu to seem larger up in search phrases.

It’s unclear how a lot of Nextbite’s advertising and marketing funds is allotted to the marketing campaign, as Canter wouldn’t share spending specifics. Past search, Nextbite can be working show advertisements as a part of their marketing campaign.

Other than the supply apps, social posts mentioning of the model on Wiz Khalifa’s social media accounts akin to his Instagram Tales and a few of his different channels have come following the partnership. Often, he’ll tweet about new places popping up throughout the nation to drive shopper consciousness.

“The spend itself depends on places and it’s often a proportion of gross sales,” stated Canter, when requested in regards to the funds to advertise a particular delivery-only restaurant. Consequently, Nextbite measures this by figuring out the places that carry out at the next order volumes. Moreover, there are some locations within the New York and California which can be already performing nicely organically so that they don’t require as a lot promotion and sponsored listings or ‘purchase one, get one free’ performs to maintain driving volumes. 

“If we have now a location that’s opening up in New York, we need to spend perhaps a few thousand {dollars} to get it off the bottom,” stated Canter. That is completed by driving consciousness to folks dwelling inside the three-mile supply radiuses. Kantar information reveals that in the complete 12 months of 2021, Nextbite spent simply over $65,000 on promoting.

Like Nextbite with Khalifa, McDonald’s in addition to KFC have partnered with musicians to reinforce their model recognition. Khalifa is thought past followers of his music as he’s a pop-culture entrepreneur and has a fairly large viewers in his personal proper.

“This partnership is leaning into shopper habits and movie star notoriety to recruit extra ghost kitchen places for Nextbite together with a product providing,” stated Candice Garcia, affiliate director of social media at international shopper insights and strategic consultancy, Materials.

The mission of Nextbite is to create merchandise that buyers love and change into loyal followers and followers of the identical means that individuals order a Chipotle or a Sweetgreen as soon as every week, stated Canter, including “We need to construct shopper habits with these ideas in order that persons are coming again and ordering not only for the following few weeks or few months, however for years to come back.”

‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Source link

Leave a Comment