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‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness


Nextbite, a web based ordering and supply administration system based in 2017 that companions with eating places to make their delivery-only menus obtainable just about, is trying to increase model consciousness with a partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa and promoting on supply apps like UberEats, DoorDash and Grubhub in addition to.

The partnership shaped in Could 2022, making Packed Bowls meals obtainable for supply through Uber Eats, DoorDash and Grubhub in all 50 states through the alliance with Nextbite, which faucets into Wiz Khalifa’s imaginative and prescient and persona to create a one-of-a-kind menu that goes a great distance in help of serving to redefine late-night eating.

Packed Bowls is considered one of over 20 meals manufacturers that Nextbite has partnered with, together with Fortunate Dragon, The Massive Soften and Monster Mac. As Nextbite boosts its personal model consciousness it additionally helps get the phrase out for the delivery-only manufacturers that use its companies which can make partnership extra enticing to those manufacturers.

“Our objective is to drive as a lot visitors and eyeballs to those ideas that we create,” stated Alex Canter, CEO of Nextbite. Other than being a part of the method of making the menu, Wiz Khalifa additionally style examined and tried various recipes with a view to customise this distinctive menu.

One of many main methods Nextbite markets itself is thru the apps it affords for supply. For instance, Nextbite will use search adverts and sponsored listings, amongst different promotions through supply companies akin to UberEats, DoorDash and GrubHub to get a NextBite model or your menu to look greater up in search phrases.

It’s unclear how a lot of Nextbite’s advertising and marketing funds is allotted to the marketing campaign, as Canter wouldn’t share spending specifics. Past search, Nextbite can be working show adverts as a part of their marketing campaign.

Other than the supply apps, social posts mentioning of the model on Wiz Khalifa’s social media accounts akin to his Instagram Tales and a few of his different channels have come following the partnership. Sometimes, he’ll tweet about new areas popping up throughout the nation to drive shopper consciousness.

“The spend itself relies on areas and it’s often a proportion of gross sales,” stated Canter, when requested concerning the funds to advertise a selected delivery-only restaurant. In consequence, Nextbite measures this by figuring out the areas that carry out at a better order volumes. Moreover, there are some locations within the New York and California which might be already performing properly organically so that they don’t require as a lot promotion and sponsored listings or ‘purchase one, get one free’ performs to maintain driving volumes. 

“If we’ve a location that’s opening up in New York, we wish to spend possibly a few thousand {dollars} to get it off the bottom,” stated Canter. That is carried out by driving consciousness to folks residing throughout the three-mile supply radiuses. Kantar knowledge reveals that in your complete 12 months of 2021, Nextbite spent simply over $65,000 on promoting.

Like Nextbite with Khalifa, McDonald’s in addition to KFC have partnered with musicians to reinforce their model recognition. Khalifa is understood past followers of his music as he’s a pop-culture entrepreneur and has a fairly large viewers in his personal proper.

“This partnership is leaning into shopper habits and movie star notoriety to recruit extra ghost kitchen areas for Nextbite together with a product providing,” stated Candice Garcia, affiliate director of social media at world shopper insights and strategic consultancy, Materials.

The mission of Nextbite is to create merchandise that buyers love and develop into loyal followers and followers of the identical manner that individuals order a Chipotle or a Sweetgreen as soon as per week, stated Canter, including “We wish to construct shopper habits with these ideas in order that persons are coming again and ordering not only for the following few weeks or few months, however for years to come back.”

‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness



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