Finding New Readers for Your Blog with Guest Posting

Finding New Readers for Your Blog with Guest Posting

Picture by Josh Appel on Unsplash

This week I’m introducing the primary of 5 ways in which I’d promote a new weblog to new readers if i used to be beginning out once more.

Maybe probably the most highly effective methods of exposing your writing to a brand new group of individuals is to place a few of your greatest content material on different peoples blogs – and never your individual.

Visitor Posts have lengthy been a characteristic of running a blog however it has been within the final 12 months or two that I’ve actually seen some fantastic examples of bloggers launching their very own blogs and elevating their very own profiles by focussing their consideration on writing visitor posts on different blogs.

Names that come to thoughts of bloggers who I’ve seen do that brilliantly embrace Leo Babauta from Zen Habits (who has been a prolific visitor poster and who has grown his weblog to 37,000+ subscribers), Skellie from and Anywired and ChrisG. These three bloggers (and lots of others) have constantly put a few of their greatest content material on different folks’s blogs during the last 12 months and have seen tangible advantages from doing it.

Giving Your Greatest Content material Away

Whereas it might sound a bit odd to place your greatest posts on one other particular person’s weblog it’s one thing that does repay.

Remember that final week we talked about the easiest way to get folks to persuade folks that you just’ll write nice content material in future is to show them great content now. When you can maintain exhibiting your common readers nice content material in your weblog – the easiest way to point out individuals who’ve by no means heard of you your greatest stuff is to go the place they’re already gathering – on different folks’s blogs.

Keys to Profitable Visitor Posting Campaigns:

I’ve seen lots of people try to make use of Visitor Posts as a method to advertise their very own weblog with diversified charges of success. Listed below are just a few suggestions that I’d give for doing it most successfully:

1. Decide Blogs Strategically – top-of-the-line issues that you are able to do to extend the effectiveness of a Visitor Submit marketing campaign is to decide on the best blogs. The hot button is to search out blogs which have the kind of readership that you really want and which can be on subjects that may have some form of cross over along with your weblog. Clearly blogs with giant readerships are good – however I might argue {that a} smaller weblog with a extra related readership can be simpler than a big one with little relevance.

2. Repeat Posts – construct a relationship with the readers of the weblog that you just’re writing for my writing frequently for it. After all this isn’t at all times straightforward (and relies upon upon the blogger who you might be writing visitor posts for being open to this) however every time you write a put up on one other weblog you reinforce your individual model, experience and authority within the thoughts of their readers.

3. A number of Blogs – a lesson that we will be taught from the three bloggers that I’ve talked about above is that they every have blogged frequently on a number of blogs in a distinct segment. In doing so that they uncovered themselves to a wider viewers but additionally bolstered their model as lots of these blogs would have been learn by the identical readers.

4. Outlined Time – one factor that I’ve seen significantly about Leo’s visitor posting is that he appeared to interact within the observe for outlined instances and in ‘bursts’ of visitor posting. He used visitor posts to launch his profile in a distinct segment however then drew again a bit in an effort to work on his personal tasks – then went on one other ‘burst’ to launch his subsequent challenge or give his older ones one other spherical of promotion. This makes quite a lot of sense to me.

5. Maintain Engaged on Your Personal Weblog – it’s completely important that you just not solely give attention to producing distinctive high quality posts on different folks’s blogs but additionally your individual. The hot button is to place nice content material on different folks’s blogs to get consideration and to have them take a look at your individual weblog – however to have content material by yourself weblog that engages them and offers them purpose to subscribe to your weblog. I’ve seen quite a few bloggers do brilliantly at writing for different folks’s blogs however have seen their very own blogs endure because of this. It could possibly be a clever factor to plan the posts by yourself weblog earlier than you begin a visitor posting marketing campaign.

6. Don’t Burn Your self Out – one other mistake that I’ve seen from just a few visitor posters is that they find yourself burning themselves out by overloading themselves with visitor posting appearances. The results of that is that their very own weblog can endure but additionally they will run out of concepts for brand spanking new posts if they’re posting on too many blogs in a distinct segment. The hot button is to stroll the advantageous line between being prolific but additionally holding your self contemporary and in a position to maintain your posting for the lengthy haul.

Have you ever tried visitor posting on different folks’s blogs? What did you be taught?

I’ve explored this subject additional in posts like How to Get Guest Blogging Jobs and How to Be a Good Guest Blogger.

For those who’re critical about constructing an viewers in your weblog and need to supercharge your visitors ProBlogger’s Find Readers Course gives you the roadmap and information you thru 6 clear steps to search out readers.

Finding New Readers for Your Blog with Guest Posting

This text was first revealed on March 12, 2008 and up to date February 3, 2022

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