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Editor’s Letter: Why Digiday is experimenting with NFTs


This text is a part of a 10-piece Digiday collection that explores the worth of NFTs and blockchain know-how. Discover the total collection right here.

Expensive readers,

Final week, Digiday launched a particular editorial report referred to as Token to Play, which included 10 tales exploring the challenges and alternatives related to NFTs in media, advertising and marketing and gaming & esports. As part of that package deal, we additionally created a set of 10 NFTs, which served because the artwork for the tales, and right now at midday EST, these NFTs shall be out there for buy on our OpenSea storefront.

We didn’t got down to launch this venture with the purpose of economic achieve or constructing an NFT enterprise. As an alternative, this package deal goals to provide us a first-hand expertise of what goes into creating an NFT assortment to tell future reporting. It’s going to additionally assist us decide how our readers are in studying concerning the use instances for NFTs by way of the editorial package deal accompanying our NFT assortment.

All the proceeds earned from the gross sales of those NFTs shall be donated to a charity that Digiday has labored carefully with for years: Sandy Hook Promise. The non-profit group is targeted on stopping gun violence in houses, faculties and communities.

The editorial package deal contains numerous primers to assist outline Web3-related phrases in addition to explainers that discover the alternatives and assesses the downsides of distinctive NFT methods sure gamers are taking to create new worth for these digital property, corresponding to promoting digital actual property or integrating NFTs into occasions.

The inspiration for Token to Play comes from an ’80’s arcade, which influenced how our chief inventive officer Ivy Liu and her inventive crew designed every unique robotic character. And with every NFT being a one-of-a-kind version, they’re unique property to gather. Thanks to Ivy and her crew for his or her laborious work on this venture.

I’d additionally like to incorporate a particular because of our content material distribution supervisor Matt Fast, who originated the concept for this venture after noting how nicely this content material has carried out for Digiday Media over the previous yr. And thanks to Digiday’s gaming and esports reporter Alexander Lee, for his contribution to this venture.

We hope this package deal is as informative to learn because it was for us to write down and execute.

— Kayleigh Barber, media editor, Digiday

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Editor’s Letter: Why Digiday is experimenting with NFTs



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