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Digiday+ Research: How brands and agencies are investing in online marketing platforms


Advertising and marketing is a dynamic business — and types and businesses are continuously adjusting their advertising and marketing spend to account for that. And loads can change from one 12 months to the subsequent. To study extra about these modifications, Digiday+ Analysis surveyed 195 model and company professionals earlier this 12 months — and found these key findings:

  • Businesses and advertisers are spending the most important portion of their 2022 media budgets on Google. TV adopted after Fb and Instagram at No. 4, in accordance with Digiday’s survey, which signifies that TV nonetheless carries important weight with entrepreneurs.
  • However spending is down on Google, which accounts for 20% of manufacturers’ advertising and marketing spend this 12 months, in contrast with 27% final 12 months.
  • In the meantime, Amazon makes positive factors: Manufacturers are spending 7.5% of their advertising and marketing budgets with Amazon this 12 months, in contrast with 1.6% final 12 months.
  • Nevertheless, manufacturers’ confidence in how Amazon contributes to their advertising and marketing success has fallen since final 12 months.

Discover these findings and extra knowledge beneath:

Digiday+ Research: How brands and agencies are investing in online marketing platforms



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