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Digiday+ Research: Cookie concern is real – 71% of agency, brand execs worried and don’t know what’s next


Companies and types are clearly involved concerning the loss of life of the third-party cookie and the impression on their advertising and marketing companies, however the actuality is most don’t have a strong plan relating to what precisely post-cookie measurement and advertising and marketing will seem like. It’s clear that this uncertainty is widespread throughout the trade. What isn’t so clear is what comes subsequent.

To seek out out extra, Digiday surveyed 146 company and model professionals about their considerations and what actions are being taken by their companies to handle them. The survey, performed in April, revealed that the majority company and model executives see advertisers shedding essentially the most following the loss of life of the cookie and there’s actual fear about what is going to occur to measurement as soon as their companies enter a cookieless world.

Digiday+ Research: Cookie concern is real – 71% of agency, brand execs worried and don’t know what’s next



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