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Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more


Welcome to Digiday’s DealBook. Our focus is to create a fast and straightforward rundown of the offers, acquisitions and hires that passed off final week. The purpose is to tell and replace you on the most recent happenings within the business on the prime of your inbox every Monday.  — Carly Weihe

  • The NFL launched its new streaming service this previous week, NFL+. The league hopes to achieve youthful audiences with the app-based mannequin with two totally different service choices. 
  • Fb and Instagram will halt its reside procuring characteristic of affiliate websites on August 31. This announcement comes after shaky Q2 earnings, the place executives famous that their new focus can be on engagement with Reels throughout platforms.
  • HBO Max and Discovery+ have introduced that the streaming platforms will merge into one platform within the Summer season of 2023. It has not but been revealed how this may have an effect on subscription fashions.
  • Elon Musk has formally submitted a countersuit towards Twitter with a 164-page doc now beneath seal. The case will start on October seventeenth in Delaware Chancery Court docket. 
  • PepsiCo has invested $550 million into the favored power drink Celcius. With this funding, PepsiCo now has roughly an 8.5% minority stake within the firm. 
  • Whereas JetBlue has introduced its acquisition of Spirit Airways for $3.8 billion, the deal can be placed on ice till an antitrust evaluate by the Division of Justice is full. The settlement is more likely to shut following the investigation someday in 2024 formally.  
  • Snapchat launched a brand new area for up-and-coming musician creators to showcase their music with the Sounds Creator Fund. This fund will permit new musicians to proceed creating their sound content material on Snapchat free of charge that customers can apply to their movies. 
  • New York Journal’s The Lower launched a brand new digital boutique this previous week. Lower Store is a web based boutique that may give readers suggestions from its editors and writers on trend, magnificence, wellness and extra. 
  • Imagicomm Communications, an affiliate of INSP, closed a deal this previous week with Cox Media Group to amass 12 of its radio stations throughout the nation. This acquisition expands INSP’s media portfolio to incorporate radio stations at an area stage. 

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Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more



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