How marketers are responding to shoppers’ wants this holiday season

Matthew Tilley, govt director, advertising, Vericast With the vacations proper across the nook, the economic system could drive some shoppers to regulate their plans and stretch their {dollars} even additional. Whereas some consumers could rein of their spending, others will nonetheless go all out regardless of a cloudy financial outlook. Given the present financial local … Read more

Food52 employees hit with another sweeping round of layoffs and reduced hours amid economic downturn

Food52 has let go 21 workers throughout the corporate, accounting for 15% of employees. Moreover, the media firm’s content material group and a part of its inventive group have been moved to a 32-hour workweek, a spokesperson stated. The shortened workweek has successfully lower workers’ take-home pay by 20% as a result of discount in … Read more

6 Key Tips For Living Debt Free!

Dwelling debt free in as we speak’s world can sound like a tricky proposition. From pupil loans to bank cards to automobile notes, the alternatives to tackle debt are limitless. However for those who’re dedicated to a debt free life-style, it’s actually doable with the proper mindset and a stable technique. Let’s try the nice … Read more

Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more

Welcome to Digiday’s DealBook. Our focus is to create a fast and straightforward rundown of the offers, acquisitions and hires that passed off final week. The purpose is to tell and replace you on the most recent happenings within the business on the prime of your inbox every Monday.  — Carly Weihe The NFL launched its … Read more

‘If someone wants to hate us for that, I’ll welcome it’: Misfits Gaming CEO Ben Spoont debriefs on esports industry’s muted Roe response

The overturning of Roe v. Wade final month despatched shockwaves via the enterprise world, with corporations throughout the promoting, tech and media industries issuing public statements in opposition to the ruling and providing to assist workers journey to areas with superior entry to abortions if essential. One sector that has been notably silent in the … Read more

Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season

ESPN has teamed up with long-standing company accomplice Butler, Shine, Stern & Companions (BSSP) for a brand new marketing campaign to draw fantasy soccer gamers to enroll in its upcoming season. It’s the primary live-action collaboration between BSPP and the model in a continuation of a partnership that started in 2019. “ESPN has all the … Read more

I Was Never Really A Very Good Employee

As somebody who writes within the private finance/monetary independence area, I’ve learn lots of tales about individuals pursuing monetary independence after which leaving their careers. One fascinating factor I’ve seen is that folks chasing monetary independence usually characterize themselves as being good at their jobs. You very not often see somebody say they need to … Read more

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

Right here’s a query: With inflation operating rampant, rates of interest surging and an financial downturn lurking round each nook, what is going to occur to the once-red-hot mergers and acquisitions market in company land for the remainder of this yr and into 2023?  Those that anticipated a cooling-off in M&A on account of the … Read more