Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

Even whereas Roblox will get able to roll out updates to appease entrepreneurs’ rising appetites for the metaverse, client advocates warn the platform has left a bitter style within the mouths of some customers. On Friday, the corporate revealed new advert codecs that goal to create new “immersive” codecs equivalent to three-dimensional digital billboards, in-game … Read more

Why brands want to make NFTs useful, rather than profitable amid the crypto downturn

Regardless of the volatility within the crypto markets, shopper manufacturers and e-commerce platforms try new methods to evolve NFTs from being novel collectibles to one thing extra helpful for each customers and firms. Fairly than rolling out branded NFT collections which can be simply bought or given away, e-commerce platforms and shopper manufacturers have been … Read more

6 Steps For Getting Clarity To Achieve Your Life’s Goals!

While you don’t know precisely what you need, how will when you’ve got it? That downside is exactly why it’s so necessary to search out readability in your life. Getting readability to attain your life’s targets is feasible. Generally we discover ourselves feeling misplaced in life, drifting alongside. Perhaps now we have some clue about … Read more

MiQ mulls M&A moves with new PE-backers

Bridgepoint Group has been confirmed as the newest non-public fairness companion of MiQ because the U.Ok.-based advert tech agency evaluates potential consolidation strikes to both bolster its worldwide footprint or broaden its operational experience. In an announcement, MiQ’s management emphasised that they may stay with the corporate following the deal, which noticed Jefferies Group act … Read more

The season of change: Digiday’s editors recap summer 2022’s top trends in media

The summer season could be a sluggish interval for a lot of corporations, nonetheless the financial downturn, provide chain points, rising inflation charges and world occasions just like the Russian invasion of Ukraine didn’t take day without work when the remainder of us did. Now heading into the autumn, numerous media execs try to strategize … Read more

Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media

Mailchimp is focusing on entrepreneurs the place they’re spending their time: on social media. The e-mail advertising firm is aiming to enchantment to entrepreneurs by focusing on them on apps like TikTok, Fb, Instagram and extra with adverts touting new instruments like its buyer journey builder, predictive segmentation and content material optimizer. “Quite a lot … Read more

Digiday+ Research: Publishers keep a firm footing in remote, hybrid work

As publishers emerge from the fog of the Covid-19 pandemic, it’s turning into more and more clear that many elements of the trade have modified completely — together with the workforce itself. Digiday+ Analysis surveyed writer professionals a number of occasions between the second quarter of 2021 and the third quarter of this yr to … Read more

How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset

Everybody is aware of to maintain their eyes on the highway, however BMW created a method for drivers to truly be behind the wheel of a shifting automotive whereas sporting a digital actuality headset that enhances the expertise. Final week in Lisbon, Portugal, the German auto big debuted a method for folks to drive the … Read more

Atlas Obscura thinks local with creative print campaigns to keep ad revenue flowing amid travel spike

Atlas Obscura CEO Warren Webster will not be so fearful in regards to the influence of an financial slowdown on his firm’s promoting enterprise, given greater than half of its shoppers are within the journey class. However the journey writer is beginning to rethink branded partnerships with its native tourism bureau shoppers because the current … Read more