Within the ultimate installment of the Digiday Podcast from the 2022 Cannes Lions Competition of Creativity, I used to be joined by Rob Pierre, the irrepressible CEO and co-founder of Jellyfish, a community of businesses and advertising companies focusing on digital work and transformation.
Pierre distinguishes Jellyfish’s working philosophy from the company holding corporations on a two key ranges. For one, Jellyfish operates off one single P&L — no areas, no divisions — and for one more, the community prioritizes the foremost platforms as importantly because it does its shoppers.
“It type of began with us considering that we might love our shoppers to deal with us like companions, not distributors. And, after all, if that’s what we want for us, you realize, we are able to’t deal with our distributors any in a different way,” mentioned Pierre, who began Jellyfish in 2005. “After which it turned obvious that in the event that they’re each companions, why would you deal with them any in a different way? … So yeah, I truly suppose our enterprise rotated once we determined, for example, to deal with Google like our greatest shopper.”
New types of connecting with shoppers have gotten Pierre’s, and consequently Jellyfish’s, consideration, and he mentioned he needs to make sure to put within the work to determine how and when to achieve them. “If promoting is the monetization of consideration .. it’s a lot tougher to seize somebody’s consideration as a result of it’s so disparate,” he mentioned. “It’s on so many various platforms on totally different units for very brief durations of time. So, however the place are individuals going to spend? The place are the eyeballs going to be sooner or later? [W]e’re considering the metaverse is one in every of them.”
Thanks for listening to the Digiday Cannes podcasts. To listen to Cannes Lions conversations with PHD’s international CEO Philippa Brown, Forrester Analysis’s vp and principal analyst Joanna O’Connell and IPG’s head of knowledge and martech Arun Kumar, click on on their names right here.