The Digiday podcast this week is coming to you reside from the Cannes Lions, the place the media, advertising, advert tech and artistic worlds have come collectively for the primary time in particular person in two years.
The visitor for right this moment’s podcast is Joanna O’Connell, vp and principal analyst with Forrester Analysis, who supplied an unvarnished view of the ills of the trade whereas crediting some corners of advert tech for attempting to make issues higher.
“Within the 25 years of digital promoting, innovation has outpaced considerate, methodical, cautious evaluation of what could possibly be finished versus what must be finished,” stated O’Connell, sitting within the foyer of the famed Martinez resort on the far finish of the Croisette, the principle boulevard that hyperlinks all main lodges to the Palais (the place Cannes-Lions-sanctioned content material is held).
“There’s lots taking place that’s shining a light-weight on what we do that offers us a second, or ought to give us a second, of pause,” added O’Connell. “And I say this to the largest manufacturers and to the largest media platforms on this planet as a result of it’s their duty, in the end, to be shepherds of nice experiences for shoppers.”
O’Connell additionally deal with the flood of latest tech improvements that create “loads of noise,” the causes of continued fraud within the trade, what the walled gardens might face from manufacturers, and why the concept of shoppers in the end proudly owning knowledge is a way more nuanced concern than it seems.
Keep tuned for our subsequent interview Wednesday with Arun Kumar, chief knowledge & advertising expertise officer for IPG, and CEO of Kinesso, IPG’s advertising intelligence engine.