Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather

Digiday has realized {that a} latest restructure at Quantcast has led to a 6% discount in its headcount with groups throughout its world footprint understood to be impacted by the cuts.

Exact particulars of the cutbacks stay unclear with Digiday sources indicating that the cutbacks befell final week and that Quantcast’s remaining workers have been knowledgeable of the developments by way of method of an inner memo.

A Quantcast spokesperson was unable to formally reply to Digiday’s request for touch upon the developments that are stated to have been introduced final week.

Though, based on LinkedIn, the variety of Quantcast workers was within the area of 700 (as of August 4). Such a statistic would point out that the advert tech firm’s latest discount in headcount led to roughly 40 folks dropping their jobs.

The developments emerged throughout the identical month as fellow marquee corporations within the area additionally introduced layoffs.

On July 26 it was reported that Israel-based content material advice outfit Outbrain laid off 3% of its workforce, amounting to 38 workers. In the meantime, earlier within the month, Insider reported that NextRoll, an organization previously often called AdRoll, had diminished its headcount by 3%.

Advert tech corporations could have acquired one thing of a reprieve not too long ago when Google introduced that it will postpone the depreciation of third-party cookies – the very bedrock of automated media buying and selling – till late 2024.

Nevertheless, previous to this, the early grumblings of the prevailing gloomy financial outlook prompted many media consumers to probe the efficiencies of their on-line media spending, resulting in a notable contraction within the variety of intermediaries they do enterprise with.  

The unfold of unease within the media trade is now beginning to unfold to digital – lengthy the only dynamo driving development within the sector – with even family names akin to Fb and Google now beginning to tighten their belts.

Elsewhere within the media trade, the phrases ‘cutbacks’ and ‘layoffs’ have change into all too widespread an incidence.

Since mid-Might, Digiday has reported how successive names from the gaming and eSports sector, one other trade vertical that was stated to have acquired a boon from the Covid-19 pandemic, have been hit with a number of cutbacks.

What is clear is that the digital media sector as a complete is about to bear certainly one of its most testing durations since its very inception.

Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather

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