12 Great Questions to Ask

Evaluating Your Blog's First Year: 12 Great Questions to Ask

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I initially wrote this overview course of for bloggers who had began a weblog by our Start a Blog Course nonetheless this is identical course of that I’m going by EVERY YEAR for my very own blogs and I’m certain it’s going to enable you to too!


Firstly … congratulations on making it by your first yr. Numerous bloggers don’t get that far.

Throughout this analysis, we’ll check out key metrics on your weblog, however we’ll even be enthusiastic about what you’ve realized and achieved over the previous yr.

Don’t get discouraged if the numbers aren’t – but – fairly the place you need them to be. When I first started blogging, it was as a hobby … and it took me a number of years to begin making vital cash from it.

Whereas some bloggers do reach making some huge cash of their first yr, most take for much longer. As you undergo these questions, concentrate on what you have achieved relatively than on the targets you’ve not fairly managed but.

(Wish to do that analysis one other time? Try the choice to obtain a free analysis workbook on the finish of the submit.)

Key Metrics for Your Weblog’s First 12 months

#1: What number of weblog posts did you publish … and the way persistently?

Whether or not you printed two posts or 2 hundred posts … was it as many as you needed?

Did you write a lot of posts within the first two months, then not a lot for the remainder of the yr? Or did you handle to weblog pretty usually all yr?

#2: What number of subscribers do you must your weblog and/or e-newsletter?

Hopefully you’ve received electronic mail subscriptions arrange: if not, try Ramsey’s submit on Weblog Tyrant: How to Start a Mailing List and Add Opt-in Forms to Your Blog.

In case you can, look again at how your subscribers grew through the yr. (Yow will discover directions for AWeber here and for MailChimp here). Did you see regular development? Are you able to establish any peaks and what brought about them?

#3: Did your visitors develop through the yr?

Take a look at Google Analytics or’s inbuilt statistics to seek out out whether or not you had been getting extra visitors by the tip of the yr than initially (hopefully you had been)!

Once more, look out for any spikes in visitors: what was behind these?

#4: Which of your posts had been hottest?

You need to use Google Analytics to seek out out which posts acquired probably the most visits, or look in your weblog to see which received probably the most feedback or shares.

Discover your high three posts and see for those who can work out what made these posts particularly widespread.

#5: How a lot cash did you spend?

This may require trawling again by your PayPal historical past or receipts in your inbox. You could wish to create a easy spreadsheet to trace your weblog’s spending, breaking it into totally different classes, corresponding to:

  • Website hosting and area title
  • E-mail listing provision
  • Premium theme and/or premium plugins (if any)
  • Design, modifying or different providers

#6: How a lot cash did you make?

Ideally, you need this determine to be larger than #5 … but when it’s not, that’s very regular for blogs of their first yr.

Take a look at your earnings from:

  • Promoting
  • Internet online affiliate marketing
  • Product gross sales (e.g. for those who launched an e-book)
  • Companies supplied (e.g. for those who write for different blogs for pay)
  • Sponsorship from different corporations

If you wish to dig additional into statistics, try Nicole Avery’s submit How to Conduct Your Annual Blogging Review.

I do know that it’s straightforward to really feel somewhat discouraged at this level. Maybe once you began running a blog, you dreamt of quitting your day job by now … and but your weblog hasn’t made a single greenback.

It may also be encouraging to have a look at the whole lot you might have gained, even when it’s not all in regards to the numbers. Listed below are six extra inquiries to ask your self:

#7: Did you get any good feedback or emails from readers?

If somebody wrote that your submit got here on the excellent time for them, or that it helped them with an issue, that’s an actual success.

You may wish to observe down all of your good feedback and emails, convey them collectively into one doc, and print them out as a supply of encouragement.

#8: Did you study something new?

Your first yr of running a blog was in all probability a steep studying curve at instances. I guess you picked up a lot of new abilities. Maybe:

  • You realized how one can register a website title and arrange internet hosting
  • You bought to grips with sourcing, resizing and modifying photos
  • You went from preliminary bafflement to comfy familiarity with WordPress (or your platform of selection)
  • You arrange an electronic mail listing on your weblog
  • You learn so much about advertising your weblog or rising your readership or another facet of running a blog … and you set it into apply

… or heaps extra issues in addition to!

#9: Did you problem your self?

Maybe you wrote a submit that you just had been frightened about publishing … however it went down rather well with readers.

Maybe you wrote a visitor submit for a giant weblog in your area of interest … and so they printed it!

Or perhaps you tried one thing and it didn’t fairly work out: what issues is that you just gave it a go.

#10: Did you make new connections within the running a blog world?

Once you began out running a blog, you in all probability didn’t know many (and even any!) different bloggers. Throughout your first yr, you seemingly received to know not less than a couple of.


  • You’ve made mates with another new-ish bloggers on Twitter
  • You’ve been commenting on a longtime blogger’s web site and build up a relationship with them.
  • You joined a Fb group for bloggers, just like the ProBlogger Community.
  • You went to a neighborhood meetup … or a much bigger gathering of bloggers, just like the ProBlogger event.

#11: Did running a blog open any doorways for you?

Typically, running a blog can result in some wonderful alternatives (Eli Seekins had a great post about this on SmartBlogger recently).

Maybe your running a blog meant that:

  • You landed a freelancing gig with a giant weblog or web site.
  • You gained some new abilities that you just used on a job utility.
  • You got here throughout some fascinating individuals who you’d by no means have in any other case met.
  • You bought free merchandise to overview.

#12: Did you benefit from the yr?

Maybe most significantly … did you take pleasure in your first yr of running a blog?

Possibly it was the primary time you’ve felt in a position to name your self a “author”, since you wrote common posts on your weblog.

Possibly you really liked studying new issues and placing them into apply.

Possibly you felt such as you had been lastly reaching on your goals.

Whereas it’s a terrific feeling to become profitable from running a blog or to see your readership develop, some bloggers merely wish to benefit from the technique of writing and publishing on-line … and that may be simply as useful.

What Will You Do Throughout Your Weblog’s Second 12 months?

Now that you just’ve taken a glance over the previous yr of your weblog … what are you going to do with the subsequent yr?

You may wish to take into consideration:

#1: How typically will you submit?

In case your present schedule hasn’t actually labored for you, you may attempt posting much less continuously and specializing in writing the very best posts you may.

Get assist: How to Be a More Consistent Blogger

#2: How will you monetize?

Whether or not you wish to make a residing or just cowl your prices, take into consideration the way you’ll become profitable out of your weblog. Some new bloggers suppose it’s all about promoting or affiliate earnings, however these aren’t your solely choices.

Get assist: The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

#3: What successes are you able to construct on?

Take a look at what’s been going nicely for you … and go additional with it. For example, choose a submit that’s already getting a lot of search engine visitors and replace it to hyperlink to a few of your different greatest posts.

Get assist: How to Update Old Posts On Your Blog (and When You Should Consider Doing it)

Proper now, write down three particular actions that you just wish to take as you progress into your weblog’s second yr:

  • One through the subsequent week
  • One through the subsequent month
  • One through the subsequent three months

Be happy to share them with us within the feedback … and good luck on your subsequent yr of running a blog.


This submit was initially printed on Jun 23, 2017 and up to date Dec 16, 2021

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