11 Ways to Create More Compelling Content for Your Blog

11 Ways to Create More Compelling Content for Your Blog

Right now I needed to share some tips about how one can make your content material extra compelling, whether or not it’s written, video or audio content material. I’m mixing issues up and testing out my new digital camera to create some video content material for the weblog.

For these of you curious about the manufacturing points of this video . . . I’m proud of the visible points of the video contemplating it was shot with solely the sunshine of a window beside me (and the sunshine modified over the ten minutes of the video). I would like to choose up a microphone as this audio is straight from the digital camera and can in future think about some additional lighting. The digital camera is a Sony A7iii and the lens I’m utilizing is a 35mm f/1.4 (digital camera particulars at The digital camera is producing some nice outcomes. I’ve been posting a few of them over on my Instagram account at

11 Methods to Create Extra Compelling Content material for Your Weblog

1. Make it Helpful

Until your content material is helpful to individuals and it’s going to alter their life indirectly, there’s in all probability no level in publishing it. You don’t have to alter your readers’ lives in an enormous approach with each single submit, however you have to be helpful indirectly: make your readers chuckle in the event that they’re feeling unhappy; inform them of one thing they didn’t know earlier than; replace them on the most recent information; give them a way of belonging… If one thing is helpful, it’s going to carry their consideration for an extended time period. One method to be helpful is to resolve reader issues – here’s how to do that.

2. Share Your Opinion

I get very pissed off after I hear content material that’s simply technical specs or details. I need to hear your opinion of how one thing may change my life indirectly. For extra on this, take heed to my podcast episode on How to Write an Opinion Post to Draw People in to Your Blog.

3. Reduce Out The Fluff

Don’t discuss issues that aren’t important to your message, get to the center of the matter, to your details right away.

4. Visualise Your Reader

When you have somebody in thoughts as you’re delivering your content material – be that video or the written phrase – you’re going to ship in a way more private approach and for a selected kind of individual. And if that individual will get on the opposite finish of your content material, they’re going to sense that and really feel that you recognize who they’re and that you’re writing for them. That’s compelling. There’s nothing like having a reader avatar in thoughts for serving to you visualise your reader – right here’s How to Create a Reader Avatar for Your Blog.

5. Make Your Posts Scannable

Don’t overwhelm your readers with a dense block of textual content that’s arduous to learn. For those who’re writing content material use headlines, bullet factors and totally different formatting to attract your reader’s eye to totally different parts of your content material and help their understanding of your article. Most individuals do a fast scan of an article earlier than they determine whether or not they’re going to learn it. Seize their consideration, make them curious and allow them to see that there’s a profit to studying your content material. Right here’s 18 Ways to Create Scannable Content for Your Blog.

6. Work (and re-work) Your Headlines

Like scannable articles, individuals take a look at your headline and make a snap judgement of whether or not that content material goes to be related and attention-grabbing to them or not. Compelling content material begins with the headline. Ask your self is the headline intriguing, is it presenting a profit and purpose for studying the article? device for that is Coschedule’s Headline Analyzer which provides your headline and rating and options to assist make it extra compelling. Right here’s another article that provides you some particular headline ideas.

7. Write With Ardour

If there’s no ardour in you for the best way you write and current your content material, your writers will decide up on this and they won’t really feel any ardour on your content material both.

8. Give Your Readers One thing to do Subsequent

You don’t simply need your content material to be attention-grabbing. You need your content material to COMPEL your readers to DO one thing. A part of that’s giving them one thing to do subsequent – give them some homework, one thing for them to go away and do or apply to their lives or inform another person about. It will lengthen your content material past the second by which it’s consumed and it’ll stay in on the readers you compel.

9. Embrace Tales

You’ll be able to’t do that with every bit of content material however in the appropriate context storytelling can actually raise your content material. Folks bear in mind tales as a result of they hit the center and resonate together with your readers. For those who want some assist with storytelling, right here’s 14 Types of Stories You Can Tell on Your Blog.

10. Give Your Posts Visible Attraction

This clearly applies to video or textual content, relatively than audio content material. However something you are able to do to attraction visually to your readers will make your content material extra eye-catching, intriguing and memorable. Photos, charts and formatting for written content material. Video content material can profit from attention-grabbing backdrops or surroundings in addition to your individual interesting presentation. Right here’s some Tools for Creating Great Visual Content for Your Blog.

11. Follow Creating Compelling Content material

Compelling content material doesn’t simply occur, it takes years of studying and practising the artwork and craft of making content material. Each time you create content material you’re including to your individual expertise and rising your nice content material creation muscle groups.


This submit was orginally printed on April 11, 2018 and up to date June 16, 2022.

What is a few compelling content material you’ve created currently? Share within the feedback beneath!

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