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‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

During the last yr, direct-to-consumer interval care model Viv has centered advertising and marketing efforts on TikTok, utilizing the platform to spice up model consciousness and educate customers about methods to use their menstrual cup. Doing so has helped destigmatize speaking about intervals in addition to elevated gross sales for the model, based on Katie …

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness Read More »

‘As many eyes on the spot’: Moen is targeting millennial homeowners with new ads, innovations as the generation seeks their first homes

Moen, the producer of taps, tub and bathe fixtures in addition to different toilet and kitchen fixtures, desires to get the eye of millennial owners. The plumbing model, based in 1956, is trying to take action with new TV spots in addition to digital and social adverts. Now that millennials are owners — or beginning …

‘As many eyes on the spot’: Moen is targeting millennial homeowners with new ads, innovations as the generation seeks their first homes Read More »

How to Build Trust in Relationships with Smart Content Marketing

You’re possible studying tips on how to construct belief in relationships, as a result of know, like, belief are the three issues that gasoline content material advertising and marketing. And should you’re not hitting all three, you’re possible not having fun with success together with your content material. Conventional advertising and marketing is huge on …

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What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show

On Sunday, February 12, 2023, three megastars, the NFL Tremendous Bowl, Rihanna and her model Fenty, will come collectively to kind one of many biggest supernovas ever witnessed. Following a roughly six-year hiatus from music, Rihanna is returning within the splashiest manner doable. The residual results for her Fenty model shall be paramount. In response …

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WPP’s Rob Reilly on the power of creative excellence

Rob Reilly is a bonafide inventive. Having been within the trade for many years, he is aware of what it takes to create significant work that has an influence. Not solely that, he’s prepared to share his data and success to hopefully encourage the subsequent era.  In sitting down with Reilly, his ardour for creativity …

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‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth

Plant-based meals model Silk is pouring efforts into TikTok for the primary time, because the 45-year-old model appears to be like to refresh itself and attraction to youthful, extra various buyers.  As TikTok grows in recognition, the short-form video app is shortly turning into a staple in advertisers’ social spend. This 12 months within the …

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth Read More »

As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors

For the primary time, the Metropolis of New Orleans is experimenting with digital actuality advertising by means of an immersive expertise seen by Oculus headsets or YouTube. It’s a transfer made in hopes to spice up model consciousness and stand out in a crowded market as journey reaches pre-pandemic ranges. “We’ve acquired to interrupt by …

As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors Read More »

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